‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

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Hoffman Media to Cease Publishing Sandra Lee Semi-Homemade Magazine

Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Mainstream to publish "street-smart" guide to single life

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[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Google unveils mobile-formatted news magazine Currents

Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews

[ Betanews | 2011-12-09 00:00:00 UTC ]
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Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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World Book Night 2012 to target prisons and hospitals

Half of the one million books to be given away on the next World Book Night on April 23rd 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Bonnier Corp. Buys Four Hunting Expos from Target Communications

Bonnier Corporation, publisher of magazines including Field & Stream and Outdoor Life, has purchased four hunting expos from Mequon, Wisconsin-based Target Communications for an undisclosed sum. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-07 00:00:00 UTC ]
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European Commission opens formal investigation into sale of ebooks

The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Apple, Book Publishers Face European Antitrust Probe

Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD

[ AllThingsD | 2011-12-06 00:00:00 UTC ]
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Publishers bullish over digital future

More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Google’s Admeld Deal Gets the Green Light

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[ AdWeek | 2011-12-03 00:00:00 UTC ]
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Pioneering Library-Publisher Relations

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[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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Regional Mag Publisher Looks to Resuscitate Local Newspaper Business with Weekly Offering

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[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Usborne seeks "boutique" publishing boost

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[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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CompareNetworks Acquires Russell Publishing

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[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
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New Midpoint Web Site Gives Clients Access to Data

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[ Publishers Weekly | 2011-11-28 00:00:00 UTC ]
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LSSI 'revises UK targets'

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[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Academic sector outperforming market

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[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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VIDEO: Kerouac's 'lost' book published

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[ BBC News | 2011-11-25 00:00:00 UTC ]
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[ Media Week | 2011-11-25 00:00:00 UTC ]
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[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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