‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

Other Publishing stories related to: '‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness'

Indie publishers enjoy 'strong' Christmas

Independent publishers have reported a stronger Christmas than in 2010, with Waterstones showing... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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IPC Media appoints Evans as publisher of Marie Claire

IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week

[ Media Week | 2012-01-06 00:00:00 UTC ]
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Barnes & Noble Shops Publisher

Barnes & Noble Inc. has put its Sterling Publishing business up for sale, say people familiar with the situation, signaling a likely end to its decades-long involvement in the publishing of its own books. Continue reading at AllThingsD

[ AllThingsD | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #people familiar

B&N to shed publishing arm

American book chain Barnes & Noble is reportedly seeking bids for its publishing arm Sterling... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Publishers look to digital as physical sales slump £100m in 2011

Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Meredith Acquires FamilyFun Magazine from Disney Publishing Worldwide

Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meredith corporation #magazine apps

HC US sues over Open Road ebook

HarperCollins US is suing digital publisher Open Road for copyright infringement after it... Continue reading at The Bookseller

[ The Bookseller | 2011-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright infringement

Digital Domain: For Libraries and Publishers, an E-Book Tug of War

E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times

[ The New York Times | 2011-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio books #web site

Google Books and ActuaLitté launch out-of-copyright library

Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller

[ The Bookseller | 2011-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google books #digital library

Wimpy Kid author files lawsuit against Zombie Kid publisher

Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff kinney #trademark lawsuit

Publishers pick their wishes and misses of 2012

The Good Muslim, The Marriage Plot and Go the F**k to Sleep are among the books literary... Continue reading at The Bookseller

[ The Bookseller | 2011-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers pick #good muslim #marriage plot

Google eBooks One Year Later

Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Group’s recent “Showrooming” study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google ebooks #print books

Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns

Faber to publish Cowell biography

Faber is to publish a "definitive" biography of entertainment mogul Simon Cowell by... Continue reading at The Bookseller

[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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Trend Report: Are paywalls the only way forward for online publishers?

It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week

[ Media Week | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times #trend report #online publishers #online publishing #news international

Google partners with Bloomsbury Public Library Online

Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google partners

Bounce! prepares to increase publisher representation

Bounce! Sales & Marketing Ltd is to expand the number of publishers it represents following... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Google Acquires Music Royalty Manager RightsFlow

Google Inc.'s YouTube said it acquired RightsFlow Inc., a small company that tracks and processes royalty payments to songwriters and music publishers. Continue reading at AllThingsD

[ AllThingsD | 2011-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music publishers

HC and Canongate back Page's new publishing call

HarperCollins and Canongate have backed Faber’s Stephen Page’s calls for a new... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Google unveils mobile-formatted news magazine Currents

Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews

[ Betanews | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #ipad magazines #news sites