Waterstone's considers differential pricing

Written By: Lisa Campbell and Benedicte Page Publication Date: Fri, 16/09/2011 - 08:40 Waterstone's has floated the idea of introducing differential book pricing across stores in the UK in its discussions with some publishers. The chain is considering marketing books at different prices across different branches, according to its type of demographic. The concept is also believed to have been considered by Waterstone's previous management under the HMV Group, before current m.d. James Daunt and Russian owner Alexander Mamut took over in July. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-09-16 00:00:00 UTC ]

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