Waterstone's branches roll out "bespoke offer"

Written By: Lisa Campbell Publication Date: Fri, 14/10/2011 - 14:30 Waterstone's branches have begun implementing a promotional strategy based on "local insight and curiosity" rather than central dictates in the wake of the ending of the chain's decade-long three-for-two offer last week. Last Thursday (6th October) booksellers in Waterstone's up and down the country began tearing three-for-two stickers off books and selecting new titles to place either percentage-off or money-off offers on. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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