Watch live at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue.  Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-30 12:45:12 UTC ]

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What About an AdWall?

In the pursuit of earnings, publishers have done two things—intensified SEO efforts, which creates fly-by ad revenue and established paywalls, which create fan subscription revenue.Remember these definitions:• Fly-by: Someone who visits once.• Occasional: Visitor to the site two to three times... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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