Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Canongate is to publish A Long Stride by Nicholas Morgan, a history of Johnnie Walker whisky. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 07:19:44 UTC ]
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#publish history
Walker Books has landed a “brilliantly funny” diary-style Norse Gods series, written and illustrated by Ladybird publisher Louie Stowell. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 18:05:48 UTC ]
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HarperCollins says it will no longer publish books by historian David Starkey and is reviewing his backlist, describing his recent comments on slavery as “abhorrent”. Vintage and Hodder & Stoughton have also said they will not publish further books from him. Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 13:56:37 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Andersen Press will publish Sally Nicholls' The Silent Stars Go By in November. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 07:51:23 UTC ]
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Walker and Candlewick are to publish Will You Be My Friend?, a sequel to the bestselling children's book Guess How Much I Love You. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 14:27:02 UTC ]
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Welbeck is publishing the licensed books of UEFA’s Euro 2020 competition with four tie-ins for adults and children. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 02:50:07 UTC ]
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#licensed books
Ronan Farrow has cuts ties with publisher Hachette over their decision to publish Woody Allen's memoir. Continue reading at Book Riot
[ Book Riot | 2020-03-05 21:43:26 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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HarperCollins Children’s Books has secured world rights to publish the tie-in books for "The Adventures of Paddington", a new Nickelodeon television series launching globally in 2020. The animated pre-school series comprises 26 episodes and features the voice of Ben Whishaw as Paddington in... Continue reading at The Bookseller
[ The Bookseller | 2019-12-08 20:24:37 UTC ]
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Walker Books will publish Michael Rosen’s The Missing; The True Story of my Family in World War Two in January 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 17:56:29 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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#brand safety
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#publishing partners
Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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