Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase of 54 percent over February 2018, and Vogue's second-best monthly total ever after last May, the month of the Met Gala. The brand scored wins not just with content drawn from the magazine's Hailey Baldwin/Justin Bieber cover story, which received a major push online in the first week of the month, but also by further capitalizing on annual tentpole events highly popular with its audience base. Traffic to articles, videos and slideshows around the Grammy Awards, Feb. 10, was up 39-percent year-over-year, Vogue says, while traffic around the Oscars later in the month jumped 31 percent. The recent digital growth at the 126-year-old title isn't the result of chasing scale, says digital director Anna-Lisa Yabsley, but more a symptom of a shift in strategy in recent years emphasizing deeper engagement with loyal audiences, wherever and whenever they want to consume Vogue content. [caption id="attachment_154935" align="alignright" width="150"] Anna-Lisa Yabsley[/caption] "We’ve spent a lot of time over the last 12 months really refining how we interpret all of the audience data and the insights that we have access to," says Yabsley. Editors and social media teams are working with audience... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Rob Moss has announced he will be stepping down from his role as m.d. at online bookseller Wordery. Continue reading at The Bookseller
[ The Bookseller | 2021-12-21 12:03:25 UTC ]
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Avon Books has acquired two more saga novels from author Jane Holland, writing under the pseudonym Betty Walker. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 14:32:47 UTC ]
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Fionnuala Barrett has been promoted to audio publishing director at HarperCollins, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 04:50:59 UTC ]
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New Frontier Publishing has signed Jump for the Stars, the debut picture book from TV presenter and model Vogue Williams, illustrated by Tilia Rand-Bell. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 22:35:02 UTC ]
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The Paris Commercial Court has authorised the French investment fund Financière Trésor de Patrimoine to take over the bankrupt book club France Loisirs, which is owned by holding company Actissia. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 00:52:23 UTC ]
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Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
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After a national search, the Loft literary center in Minneapolis announced that its new executive director is arts and social justice advocate Arleta Little, director of artist fellowships at the McKnight Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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Award-winning Swedish author Karin Smirnoff will write three new sequels to Stieg Larsson's Millennium trilogy. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 18:47:55 UTC ]
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Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 09:06:53 UTC ]
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Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday
[ Digiday | 2021-12-03 05:01:00 UTC ]
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Quercus has signed two more standalone novels from bestselling author Beth O’Leary. Continue reading at The Bookseller
[ The Bookseller | 2021-12-01 08:14:03 UTC ]
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With its elegant mix of science fiction and metaphysical mystery, Le Tellier’s thriller rests somewhere between “Lost” and “Manifest.” Continue reading at The Washington Post
[ The Washington Post | 2021-11-30 17:01:16 UTC ]
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The University of Wales Press, which is gearing up to toast its centenary in 2022, has two titles celebrating the landmark and plans to launch a ‘start-up’ from within its operations. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 05:37:28 UTC ]
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Yomi Sode, Raymond Antrobus and Victoria Adukwei Bulley are among 17 contemporary Black British poets recording their poems for a new collection by the Poetry Archive and Obsidian Foundation. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 19:40:50 UTC ]
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Harvill Secker has appointed Katie Ellis-Brown as deputy publishing director for crime, thriller and crossover fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 18:43:17 UTC ]
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Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget
[ Engadget | 2021-11-11 21:00:04 UTC ]
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The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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The publisher's pro-rated terms and its temporary story time permissions will now run through March, 31, 2022, as the pandemic continues to impact schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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A book that takes place in one day offers immersion in a character’s life and consciousness, with the added resonance of a creative constraint that mirrors our own lived experience of 24 hours with changing light, ticking numbers, and the book-ends of sleep. My attempt to try this in... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-19 08:50:02 UTC ]
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