Booksellers are finding that the format is drawing big audiences—albeit with varying degrees of sales success. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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Earlier this week, Random House shelled out more than $3.5 million for Lena Dunham’s first book, Not That Kind of Girl. She has an amazing résumé for anyone, let alone a 26-year-old, having directed two feature films and scored four Emmy nominations for her TV show, HBO’s Girls. But what makes... Continue reading at Slate
[ Slate | 2012-10-12 00:00:00 UTC ]
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Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and youll be... Continue reading at AdWeek
[ AdWeek | 2011-07-11 00:00:00 UTC ]
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