VigLink nabs $18M for content-driven commerce

VigLink Inc., which helps digital publishers monetize their sites via native ads, has raised $18 million to fuel international expansion and focus on the needs of marketers. The Series C funding was led by RRE Ventures with participation from existing backers Google Ventures, Emergence Capital and First Round Capital, with additional investment from Correlation Ventures and Silicon Valley Bank. The company has raised a total of $25 million since its founding in 2009. This is the company's first… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2014-06-14 00:00:00 UTC ]

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Intel buys interactive textbook startup Kno

Intel on Friday said it bought Kno, a startup that helps educational publishers make their books interactive. No price was announced for the Santa Clara company led by CEO Osman Rashid. It had raised more than $73 million dollars, including a $37.3 million round in 2011 led by Intel... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-09 00:00:00 UTC ]
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Amazon Has Big Sales Gain, Small Loss

Total revenue at Amazon increased 24%, to $17.09 billion, in the third quarter of 2013 while its operating loss was $25 million, down from $28 million in the third quarter of 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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Word Association With Cheezburger’s Ben Huh

“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word listicle. Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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Native ads: The Digg Way

For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content. Not so much at Digg, the social-news platform bought and revived by digital media hold ... Continue reading at Editor & Publisher