Vice Goes Into Food Business With 'American Idol' Producer FremantleMedia

In early April Vice will debut a yet-unnamed food vertical with "American Idol" producer FremantleMedia. The brash digital-media company also has a food-related ad network on its menu.Vice and FremantleMedia will jointly develop and produce "hundreds of hours of content" for the property, said Vice president Andrew Creighton. That content will skew heavily toward video but also feature articles and recipes. Vice will oversee how that content is distributed digitally, including an owned-and-operated site, a YouTube channel and eventually apps. And television production company FremantleMedia will secure deals to air its content on TV in the U.S. and internationally.The new food site will mark Vice's ninth vertical, once the pending Vice News goes live in "a couple weeks," Mr. Creighton said. Originated as a print magazine in 1994, Vice has created an extensive property portfolio across traditional and digital media. Vice's business spans the flagship Vice.com; music, tech, art, fashion, dance and mixed martial arts sites; YouTube channels; an HBO series; and most recently a digital agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-18 00:00:00 UTC ]

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