Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was less than $20 million. Automattic, the owner of WordPress, is expected to keep on most of the 200 employees at Tumblr, according to The Wall Street Journal, which first reported the sale. Tumblr and its new owner share similar roles in the world of online publishing, developing tools that make it easy for businesses and bloggers to power their websites. Tumblr claims to host 475 million self-published blogs. “Automattic was impressed with the Tumblr team’s ability to deliver a seamless publishing and sharing experience for users,” Verizon wrote in its announcement of the sale. With this deal, Verizon is unloading a property that does not quite fit its content strategy, and it will no longer have any headaches from the site, which included a child porn problem that was uncovered last year. Tumblr has since adopted a zero-porn policy after the revelations that users were sharing offensive and sometimes illegal images. The loss of the free expression, however, did alienate some hardcore users of the platform. Automattic is expected to maintain the porn ban. Founded in 2007, Tumblr was once a shooting star in the startup world, often mentioned in the same category as Twitter and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
Sundar Pichai, the chief executive of Google, said he never discussed a potential acquisition of the digital media start-up. Continue reading at The New York Times
[ The New York Times | 2024-06-15 01:18:47 UTC ]
More news stories like this
Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction in its workforce, according to multiple sources who have been terminated. Continue reading at Digiday
[ Digiday | 2024-06-14 16:05:57 UTC ]
More news stories like this
Modern gaming laptops are technological modern marvels. The amount of hardware packed into a small form factor can outpace even the best desktops of years past. With such stringent high-performance and tight tolerances, the right suite of software programs can have a surprising impact on... Continue reading at PC World
[ PC World | 2024-06-14 10:30:00 UTC ]
More news stories like this
The tech website’s publisher, G/O Media, sold Gizmodo to the digital media and tech company Keleops. Continue reading at The New York Times
[ The New York Times | 2024-06-04 19:43:43 UTC ]
More news stories like this
There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
More news stories like this
Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities. Continue reading at Digiday
[ Digiday | 2024-06-03 04:01:00 UTC ]
More news stories like this
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this
Takeaways from GWU’s Inaugural Student Journal Symposium, by Rachel Smith & Madeline Meyers From the Road [email protected] Wed, 05/29/2024 - 15:27 Photo by Madeline MyersReflecting on their trip to attend a conference dedicated to literary and... Continue reading at World Literature Today
[ World Literature Today | 2024-05-29 20:27:37 UTC ]
More news stories like this
The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the... Continue reading at AdWeek
[ AdWeek | 2024-05-29 14:50:39 UTC ]
More news stories like this
How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report from carbon intelligence firm Cedara shows. The report, released today and shared exclusively with ADWEEK, uses data from Cedara clients to map the environmental... Continue reading at AdWeek
[ AdWeek | 2024-05-29 10:00:00 UTC ]
More news stories like this
Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
More news stories like this
Survey asked agencies and digital specialists for their opinions on 28 media owners. Continue reading at Media Week
[ Media Week | 2024-05-22 00:01:00 UTC ]
More news stories like this
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive... Continue reading at Digiday
[ Digiday | 2024-05-14 18:30:00 UTC ]
More news stories like this
Much of the recent AI hype train has centered around mesmerizing digital content generated from simple prompts, alongside concerns about its ability to decimate the workforce and make malicious propaganda much more convincing. (Fun!) However, some of AI’s most promising — and potentially much... Continue reading at Engadget
[ Engadget | 2024-05-08 19:47:26 UTC ]
More news stories like this
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek
[ AdWeek | 2024-04-30 18:00:00 UTC ]
More news stories like this
In the event of a lawsuit, the U.S. government would likely argue national security issues. Legislation forcing TikTok’s parent company to sell the video-sharing platform or face a ban in the U.S. received President Joe Biden’s official signoff Wednesday. But the newly minted law could be in... Continue reading at Fast Company
[ Fast Company | 2024-04-25 14:12:32 UTC ]
More news stories like this
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand... Continue reading at AdWeek
[ AdWeek | 2024-04-24 19:54:30 UTC ]
More news stories like this
In an April 17 complaint, the publisher alleges that Follett Higher Education could owe the publisher more than $9 million by May 1, for both print and digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
More news stories like this
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media... Continue reading at AdWeek
[ AdWeek | 2024-04-17 20:25:31 UTC ]
More news stories like this
A far-right international media company with connections to China's Falun Gong religious movement is expanding its Chelsea footprint, according to recent filings with the city register.New Jersey-based Universal Communications Network — which does business as New Tang Dynasty and operates under... Continue reading at Crains New York
[ Crains New York | 2024-04-15 17:48:16 UTC ]
More news stories like this