Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was less than $20 million. Automattic, the owner of WordPress, is expected to keep on most of the 200 employees at Tumblr, according to The Wall Street Journal, which first reported the sale. Tumblr and its new owner share similar roles in the world of online publishing, developing tools that make it easy for businesses and bloggers to power their websites. Tumblr claims to host 475 million self-published blogs. “Automattic was impressed with the Tumblr team’s ability to deliver a seamless publishing and sharing experience for users,” Verizon wrote in its announcement of the sale. With this deal, Verizon is unloading a property that does not quite fit its content strategy, and it will no longer have any headaches from the site, which included a child porn problem that was uncovered last year. Tumblr has since adopted a zero-porn policy after the revelations that users were sharing offensive and sometimes illegal images. The loss of the free expression, however, did alienate some hardcore users of the platform. Automattic is expected to maintain the porn ban. Founded in 2007, Tumblr was once a shooting star in the startup world, often mentioned in the same category as Twitter and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
News and digital media giant to use special purpose acquisition company (Spac) to go public and to acquire Complex for $300mBuzzFeed, the news, digital media and lifestyle company, has announced plans to become a publicly traded company through a special purpose acquisition company (Spac) that... Continue reading at The Guardian
[ The Guardian | 2021-06-24 16:39:34 UTC ]
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In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World
[ BBC World | 2021-05-26 10:59:05 UTC ]
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The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
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To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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More than a year into the global pandemic, the coronavirus has exploded across India. The spread has been fueled, in part, by possible new variants and the recent holding of mass public events, including political rallies and religious celebrations; vaccination rates, meanwhile, remain low, even... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-27 12:34:53 UTC ]
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Journalists at the site, formerly called Business Insider, joined a unionization wave that has swept digital media companies. Continue reading at The New York Times
[ The New York Times | 2021-04-19 15:00:03 UTC ]
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Most — if not all — journalists likely share a commitment to a set of journalistic values, including a belief that those in power should be subject to oversight, that transparency is the right approach to important information, that facts are required to get to the truth, that the less powerful... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-15 11:50:53 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age
[ Advertising Age | 2021-03-12 11:00:00 UTC ]
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The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:05:16 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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