Using Mobile Apps to Increase Content Monetization: Digital Solutions in India 2015

Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
News tagged with: #mobile apps #digital solutions #access content

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When you buy digital content on Amazon or iTunes, you don't exactly own it

Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #significant differences


Bologna 2016: In Digital Hall, Kids' App Developers Talk Discoverability and Other Challenges

The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children


E-book App Applies Gaming E-Commerce Model To Mobile Reading

Tapas aims to optimize reading for mobile by dividing books into three- to five-minute chunks and charging readers as they go. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile reading


Apple Opens Mobile News App to All Publishers in Bid for Readers

Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age

[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news junkies #media outlets #select group #announced partnerships


Barnes & Noble kills off Nook app and video store as part of digital retreat

Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at PC World

[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android device #mobile apps #barnes noble #tv shows


Adobe Has a New Way to Make Mobile Apps

BARCELONA, Spain—Adobe is trying to make it easier for companies to quickly make mobile apps with visually appealing content by combining and expanding two existing services. The San Jose, California-based company's new Adobe Experience Manager Mobile merges Adobe's existing Mobile Digital... Continue reading at AdWeek

[ AdWeek | 2016-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single location


Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek

[ AdWeek | 2016-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #ad format


Digital Archives 2015

   THE BOOKSELLER E-EDITIONS        Bookseller subscribers can now read the weekly magazine online, on mobiles, or on tablets.   Continue reading at The Bookseller

[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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The Best Branded Content Partnerships of 2015

To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age

[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native content #list -- #major publisher


Publishing Graduate Programs, 2015: Digital Is the New Normal

A drive to stay current and competitive keeps coursework at graduate publishing programs evolving. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Kenya Fights to Foster More Digital Content Creation

The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
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Kids These Days: They Might Just Pay for Digital Content

Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age

[ Advertising Age | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile channels #media companies #online news


The Guardian's Tim Gentry on Why the Digital Advertising Problem Needs a Unified Solution

It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held.   The ability to id ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Frankfurt Book Fair 2015: The New, Digital Faces of the Frankfurt Book Fair

For all the talk of ebooks, and the state of the book market, the number of new digital startups at the Frankfurt Book Fair is an indicator of the industry's health. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #digital startups


Frankfurt Book Fair 2015: Mapping the Digital Future

Despite all that has been said and done, full monetization of intellectual property (IP) continues to be a stumbling block for publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future #stumbling block


Frankfurt Book Fair 2015: What Libraries Need to Consider When Looking at E-book Lending Solutions

E-book lending in libraries has its challenges, but as the explosion of new players, platforms, and service providers in the field suggests, it is on the upswing. How do you choose which ebook lending service is best for your library? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book lending #service providers


Medium Doubles Down on Mobile With New App

Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company

[ Fast Company | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #publishing partners #major updates #android apps


Publishers share their biggest headaches in monetizing mobile

Monetising mobile audiences remains a massive challenge for publishers across the world, and those attending Digiday's Europe Publishing Summit were quick to point out the most pressing headaches. For the Economist, it's maintaining the reader's attention. For the BBC that means creating great... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetizing mobile #dennis publishing


Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #ad buys #audience network #ad units #app developers


Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek

[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #jet blue #platform level #makes sense #super bowl