Ursula K Le Guin launches broadside on Amazon's 'sell it fast, sell it cheap' policy

Fantasy author accuses the online giant of using its market dominance ‘to control what we write and what we read’The grande dame of fantasy Ursula K Le Guin has weighed in forcefully to the debate about Amazon’s role in publishing. In a blogpost on the site Book View Cafe, entitled “Up the Amazon with the BS Machine, or Why I Keep Asking You Not to Buy Books from Amazon”, the American author has spoken out against what she describes as the company’s increasing influence not only on the bookselling market but also on which books get published, promoted and read. Her fierce conclusion is: “Every book purchase made from Amazon is a vote for a culture without content and without contentment.”After an analysis of how the “Best Seller Machine” has worked in the last decades, Le Guin writes that the online retailer is changing the culture of publishing. The Amazon model, she writes, is “easy salability, heavy marketing, super-competitive pricing, then trash and replace”. The ideal book, under this template, is “a safe commodity, a commercial product written to the specifications of the current market, that will hit the BS list, get to the top, and vanish. Sell it fast, sell it cheap, dump it, sell the next thing.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-06-03 00:00:00 UTC ]
News tagged with: #online retailer #current market

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