Universal's Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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How One Afro-Latina Comic Book Artist Is Changing The Marvel Universe

Natacha Bustos didn't see Black or brown characters in the comic books she read growing up. Now, she's the one creating powerful superheroes like "Moon Girl" in hopes of inspiring young girls of color. Continue reading at HuffPost

[ HuffPost | 2020-09-28 12:49:38 UTC ]
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In ‘The Book of Two Ways,’ Jodi Picoult delivers another powerful story about heart-wrenching moral choices

The book takes a “Sliding Doors” approach, as a woman, on the heels of a near-death experience, contemplates her next move. Continue reading at The Washington Post

[ The Washington Post | 2020-09-22 14:35:11 UTC ]
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DC to Launch DC Universe Infinite Comics Subscription Service

DC Comics announced that DC Universe, a video on demand streaming service offering DC films, TV shows, comics, and online community, will be transformed into a digital comics subscription service in January 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-21 04:00:00 UTC ]
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First Volume of Barack Obama’s Presidential Memoir to Come This November

Former President Barack Obama's memoir A PROMISED LAND will be published on November 17, 2020. Continue reading at Book Riot

[ Book Riot | 2020-09-17 16:53:16 UTC ]
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The first volume of Barack Obama’s memoir is getting a 3 million copy printing this November.

We’ve known for a while that Barack Obama would be coming out with a new memoir. Today his publisher confirmed that the book, A Promised Land, will be released soon after the November elections. The former president isn’t a stranger to the pen. His first memoir, Dreams From My Father: A Story of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-17 14:22:21 UTC ]
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Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Parneshia Jones Named Director of Northwestern University Press

Parneshia Jones, an 18-year veteran at Northwestern University Press, most recently serving as trade editorial director, was named director. She is the first Black person in the press's 127-year history to hold that position. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
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‘Race and Power’: The UK’s Cambridge University Press Opens Free Access

Hoping to 'not just voice outrage,' but also to 'provide research and data,' the oldest publisher offers expert writings in 'Race and Power.' The post ‘Race and Power’: The UK’s Cambridge University Press Opens Free Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-27 16:09:01 UTC ]
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Galley Beggar buys second two volumes in Mordew trilogy

After publishing the first instalment in Alex Pheby's Mordew trilogy earlier this month, Galley Beggar has announced it has secured the next two books in the fantasy series. Continue reading at The Bookseller

[ The Bookseller | 2020-08-25 23:32:01 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Waterstones closes university branches in Hull and Essex

Waterstones has announced its branches at Hull University and Essex University will not reopen and are to close permanently. Continue reading at The Bookseller

[ The Bookseller | 2020-08-02 19:59:27 UTC ]
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OECD wins University Press Redux Sustainability Award

The Organisation for Economic Co-operation and Development is the first recipient of the University Press Redux Sustainability Award, for its digital discovery tool SDG Pathfinder. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 00:46:47 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
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David Starkey dropped by publisher and university positions after racist remarks

HarperCollins will no longer publish books by the historian and is reviewing his backlist after he said ‘slavery was not genocide’HarperCollins has dropped David Starkey as an author, saying that the racist views the bestselling historian expressed in a recent interview were “abhorrent”.On... Continue reading at The Guardian

[ The Guardian | 2020-07-03 11:40:12 UTC ]
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