TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-27 14:00:00 UTC ]

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Digital helps lift profit at Simon & Schuster

Written By: Graeme Neill Publication Date: Wed, 04/05/2011 - 09:30 Digital sales were worth 18% of Simon & Schuster's total global sales in its first quarter as its revenues increased 2% to $155m. Digital revenue more than doubled to $27.9m (£16.9m) from the first quarter in 2010, with... Continue reading at The Bookseller

[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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