Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and YouTube, Tumblr does not have a built-in video player. Instead, the site plugs into existing YouNow, YouTube, Kanvas and Upclose content that now appears in dashboards—or feeds of photos, videos and GIFs. TechCrunch was first to break the news yesterday. "As our peers invest in live video, we want Tumblr to serve as the best publishing and discovery platform for the content—no matter where it's created," Tumblr said in a statement today. To share a stream on Tumblr, users can click a button from the video app. Once a clip is shared, Tumblr will send out a push notification prompting people to open the app and watch the video, similar to Facebook Live. The video will also stay at the top of dashboards so that it's prominent. Each video can also be saved as a regular video post that lives on Tumblr. Tumblr is also working with a handful of publishers like MTV, The Huffington Post, Mashable and Refinery29 to help livestream their events and content. A Tumblr rep said that live video won't be plugged into ads, but the social network has experimented with sponsored clips before. In April, Toyota sponsored a livestream of country music festival Stagecoach on Tumblr and Yahoo. Instead... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-21 00:00:00 UTC ]
News tagged with: #video player #brands push #huffington post #existing platforms

Other Publishing stories related to: 'Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope'


In ‘Just as I Am,’ actress Cicely Tyson reflects on 96 years of a life well lived

While undoubtedly personal, Tyson’s memoir offers an accounting of how far we’ve come — and how far we still must go. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 15:38:06 UTC ]
More news stories like this | News stories tagged with: #memoir offers #memoir


Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #staying safe #industry news #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #@adage #—including access #nielsen


Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | News stories tagged with: #digital media


This gorgeous new children’s book celebrates Black Lives Matter

“As a graphic designer, we can play a role in standing up for something.” During the protests for racial justice this past summer and over the past few years, Black Lives Matter became a movement and rallying cry, a message of optimism and hope, and a simple statement of affirmation: the lives... Continue reading at Fast Company

[ Fast Company | 2021-01-19 08:00:06 UTC ]
More news stories like this | News stories tagged with: #past summer #graphic designer #racial justice #rallying cry #children’s book


Long live the book tour

The bestselling crime writer reflects on how Covid-19 may alter the landscape of promotional book tours­—and shares a tale or two of tours past... Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 14:25:21 UTC ]
More news stories like this | News stories tagged with: #long live #book tour


Bloomsbury buys guide to modern living from Anya Hindmarch

Bloomsbury is to publish fashion designer and entrepreneur Anya Hindmarch's guide to modern living, If In Doubt, Wash Your Hair. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 22:23:11 UTC ]
More news stories like this | News stories tagged with: #bloomsbury


Black Futures Co-Creators to Guest-Curate Facebook App’s Lift Black Voices Section

Kimberly Drew and Jenna Wortham, co-authors of visual anthology Black Futures, will become the first-ever guest curators of the Lift Black Voices section in its flagship mobile applications. Starting Monday and lasting for three weeks, they will personally select collections of dialogues, essays... Continue reading at AdWeek

[ AdWeek | 2021-01-11 18:55:42 UTC ]
More news stories like this | News stories tagged with: #kimberly drew #jenna wortham #anthology


These women divers are living legends. How novelist Lisa See captured their story

Bestselling novelist Lisa See brings'The Island of Sea Women' to the L.A. Times Book Club Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-08 15:00:51 UTC ]
More news stories like this | News stories tagged with: #times book


‘The Prophets’ reimagines the lives of enslaved people with the epic love story of two men

Jones’s debut is an important contribution to American letters, Black queer studies and the present moment’s profound reckoning with the legacy of America’s racialized violence. Continue reading at The Washington Post

[ The Washington Post | 2021-01-04 06:53:57 UTC ]
More news stories like this |


For Vice Media, bad-boy news culture is dead, long live news

Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-30 05:01:28 UTC ]
More news stories like this | News stories tagged with: #vice media #digital media


Indie booksellers invited to complete 2020 Christmas trading survey

Indie bookshops in the UK and Ireland are invited to complete The Bookseller’s annual Christmas trading survey.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 20:16:26 UTC ]
More news stories like this | News stories tagged with: #indie bookshops #completethe bookseller


The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights

Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
More news stories like this |


Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age

[ Advertising Age | 2020-12-10 10:59:27 UTC ]
More news stories like this | News stories tagged with: #i-hsien sherwood #adrianne pasquarelli #buddhist monk #staying safe #@adage #cmo strategy #newsletters galore #subscribers make #corporate subscriptions #find options #—including access


Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
More news stories like this | News stories tagged with: #major overhaul #enable publishers #single metric #digital platforms #nielsen


Atlas Completes Purchase of America's Largest Book Printer

The private equity firm Atlas Holdings has completed its purchase of LSC Communications, the country's largest book printer, which filed for bankruptcy in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #lsc communications #largest book


Visa picks W+K, and Facebook wrangles anti-vaccine lies: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age

[ Advertising Age | 2020-12-04 11:04:31 UTC ]
More news stories like this | News stories tagged with: #xbox series #staying safe #cmo strategy #newsletters galore #corporate subscriptions #$5 million #@adage #—including access #manga


The Hugo Awards will have a video game category in 2021

For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget

[ Engadget | 2020-11-23 22:04:25 UTC ]
More news stories like this | News stories tagged with: #hugo awards #video game #literary award


Yale University Press Launches Black Lives Series

In early 2022, Yale University Press will debut Black Lives, a series of brief biographies of Black individuals who profoundly shaped history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black individuals


Your next book recommendation will come from a bot living under the Bixby Creek Bridge.

The robots are coming for our jobs, but I think I was hoping they would avoid niche literary media a bit longer. Alas, our day has arrived: Booxby, an AI-driven platform that collects data from manuscripts for marketing purposes, has now launched a free book recommendation tool. Be good and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-12 16:50:30 UTC ]
More news stories like this | News stories tagged with: #marketing purposes #literary hub #free book