Tuesday Wake-Up Call: Tronc might drop its totally awkward name. Plus, a Cannes Lions update

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The name Tronc one of the weirdest corporate rebrands in memory might be on its way out. The owner of the Chicago Tribune and New York Daily News is set to change its name back to Tribune Publishing, according to a report in The New York Post, which gets extra credit for its headline, "Tronc finally realizes it has a stupid name." Bloomberg News, meanwhile, says the company is thinking about dropping the name but hasn't made a decision yet.The 2016 debut of the name Tronc (shorthand for Tribune Online Content) spawned a gazillion jokes. Like: "What you gonna do with all that jonc / All that jonc inside your tronc." And also: "Go home, Tribune. You're Tronc."The Post quoted a source saying the board approved the name change a month ago, but was waiting for the finalization of the sale of the Los Angeles Times and other papers to biotech billionaire Patrick Soon-Shiong, which happened yesterday. Soon-Shiong, who is still a Tronc shareholder, also reportedly thinks the Tronc name is "silly." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-19 00:00:00 UTC ]
News tagged with: #bloomberg news #month ago

Other Publishing stories related to: 'Tuesday Wake-Up Call: Tronc might drop its totally awkward name. Plus, a Cannes Lions update'

Save our Libraries: a call for action

Written By: Benedicte Page Publication Date: Fri, 04/02/2011 - 17:00 Remember everyone: Saturday 5th February is Save Our Libraries day. Four hundred of our libraries up and down the UK are currently threatened with closure. Show your support for our treasured service: go to your local... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries day #local library

ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell

2010 retailer discounts total £600m

Written By: Philip Stone and Lisa Campbell Retailers slashed a total of £600m from the price of books in 2010 as book-buyers enjoyed their best year for bargains since records began. The average discount given off a book's r.r.p. last year was 26% slightly deeper than in 2009, when books were... Continue reading at The Bookseller