Tuesday Wake-Up Call: Tronc might drop its totally awkward name. Plus, a Cannes Lions update

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The name Tronc one of the weirdest corporate rebrands in memory might be on its way out. The owner of the Chicago Tribune and New York Daily News is set to change its name back to Tribune Publishing, according to a report in The New York Post, which gets extra credit for its headline, "Tronc finally realizes it has a stupid name." Bloomberg News, meanwhile, says the company is thinking about dropping the name but hasn't made a decision yet.The 2016 debut of the name Tronc (shorthand for Tribune Online Content) spawned a gazillion jokes. Like: "What you gonna do with all that jonc / All that jonc inside your tronc." And also: "Go home, Tribune. You're Tronc."The Post quoted a source saying the board approved the name change a month ago, but was waiting for the finalization of the sale of the Los Angeles Times and other papers to biotech billionaire Patrick Soon-Shiong, which happened yesterday. Soon-Shiong, who is still a Tronc shareholder, also reportedly thinks the Tronc name is "silly." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-19 00:00:00 UTC ]
News tagged with: #bloomberg news #month ago

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French Publishers Drop Lawsuits Against Google Book Scanning

Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World

[ PC World | 2011-09-09 00:00:00 UTC ]
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French publishers may drop claim against Google

Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Five Reasons Why Paper Prices Could Drop This Fall

Despite the decline of paper product use among publishers, prices for paper haven’t fallen the way many hoped they would. Some say that this is the result of demand meeting supply, while others think pricing is about to change for the publishers’ benefit. Terry Choate, president of Making... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
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Total Media wins account for the Folio Society

The Folio Society has awarded its media account to Total Media, as the 64-year-old publisher tries to overcome the market challenges presented by ebooks. Continue reading at Media Week

[ Media Week | 2011-08-03 00:00:00 UTC ]
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Poetry Society calls for Judith Palmer to be reinstated

Written By: Charlotte Williams Publication Date: Thu, 28/07/2011 - 09:00 Members of the Poetry Society, including poet laureate Carol Ann Duffy, have started a petition to reinstate Judith Palmer as director of the embattled society in hope of a "new start". The petition follows the departure... Continue reading at The Bookseller

[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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Redundancy for Update's Hyams

Written By: Benedicte Page Publication Date: Mon, 25/07/2011 - 16:40 Elspeth Hyams, editor of CILIP's Update magazine, has been made redundant. Hyams' post was scrapped in a restructure which follows the merging of Update with CILIP's second publication Gazette at the start of this year. CILIP... Continue reading at The Bookseller

[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Wylie denies calling for investigation into HarperCollins

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[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Bertrams revenues drop 7.5% like-for-like

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[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Amazon drops price of ad-supported Kindle

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[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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[ Publishers Weekly | 2011-07-08 00:00:00 UTC ]
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WHS sales drop 4% like-for-like

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[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Call for more indies to sign up for IBW

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[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Trade backs Finlayson's call for bursary ring-fencing

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[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Marketshare of ebook sales drops back after post-Christmas high

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[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Mitterrand calls for increase in booksellers' qualitative pay

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[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Barnes & Noble Updates NOOK for Android OS

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[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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Digital sales could be 15% of total next year - Hudson

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[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Media Decoder: Plaintiffs Drop Suit Over Jimmy Carter Book

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[ The New York Times | 2011-05-06 00:00:00 UTC ]
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