Try this easy tactic to trick your brain into making better decisions

When it comes to serious decisions in business or in life, this mental quirk can set us up for catastrophic failure unless we actively work to keep it in check. Imagine this: You’re heading for the cashier at your local bookstore when you pass a display selling coffee mugs for $5. There’s only one left, sporting an image of your favorite celebrity, but you’re not willing to spend five bucks on it. Then you notice the clearance sign marking it down to $2.50. You pick up the mug and pay for it with your other merchandise.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2021-05-07 05:00:19 UTC ]
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[ The Bookseller | 2021-04-17 20:38:45 UTC ]
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Francine Rivers: ‘I’m Not Trying to Make Readers Happy'

The Christian fiction writer's bestsellers such as ‘Redeeming Love’ challenge readers to find answers in faith for their toughest questions and roughest issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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The Proof is in the Audio: How Proof Listeners Make Sure the Audiobook Matches the Print

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[ Book Riot | 2021-04-01 10:37:00 UTC ]
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Bookselling Ireland calls for Taoiseach to make bookshops 'essential'

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[ The Bookseller | 2021-03-31 15:26:01 UTC ]
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London Book Fair 2021: Final Decision in Mid-April

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[ Publishing Perspectives | 2021-03-31 08:12:26 UTC ]
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‘Brood,’ a quiet meditation on the small stuff, makes for a perfect pandemic read

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[ The Washington Post | 2021-03-05 12:00:00 UTC ]
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[ Book Riot | 2021-03-05 11:35:00 UTC ]
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In Kazuo Ishiguro’s ‘Klara and the Sun,’ a robot tries to make sense of humanity

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[ The Washington Post | 2021-03-02 16:46:21 UTC ]
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Online retailer Bookshop.org makes 'remarkable' £1m for indies in first four months

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[ The Bookseller | 2021-02-28 21:26:00 UTC ]
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Joe Biden won the presidency by making the most of his lucky breaks

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[ The Washington Post | 2021-02-28 13:00:37 UTC ]
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A brain researcher on what Freud got right

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[ The Washington Post | 2021-02-26 13:00:00 UTC ]
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Resisting the Easy Impulse: Te-Ping Chen in Conversation with Brenda Peynado

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[ The Millions | 2021-02-26 10:59:07 UTC ]
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Try this creative tactic to improve an idea or hone your pitch

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[ Fast Company | 2021-02-23 08:00:20 UTC ]
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‘True Believer’ tries to capture Stan Lee. It isn’t easy.

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[ The Bookseller | 2021-02-11 17:35:36 UTC ]
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[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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