It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at 'Media Week'
[ Media Week | 2011-12-14 00:00:00 UTC ]
Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday
[ Digiday | 2015-06-10 00:00:00 UTC ]
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David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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Software as a Service (SaaS) is one of the biggest technology growth areas at the moment. That's reflected in the amounts of capital being pumped into the sector by investors. A new SaaS Trends Report by Tibco Analytics and venture capital tracker CB Insights shows that funding for SaaS... Continue reading at Betanews
[ Betanews | 2015-04-22 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Complex Media, a network of lifestyle and culture websites for young men, has acquired Collider.com, a news and information site that covers movies, television and video games.Founded by Steve "Frosty" Weintraub, Collider reports on the entertainment industry with an emphasis on fanboy culture,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-23 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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Which books took off and which failed to sell? Publishers choose their books of the year, and the ones that slipped through the netThe book that made my year: The commercial publication of Picador’s year was The Miniaturist by Jessie Burton, which has just been crowned Waterstones book of the... Continue reading at The Guardian
[ The Guardian | 2014-12-19 00:00:00 UTC ]
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The former Newsnight presenter’s first subject will be Britain over the last 50 years while the second will be about his TV careerJeremy Paxman will reportedly tell of his decades-long career at the BBC as part of a three-book deal for almost £1m. The former Newsnight presenter will not pull any... Continue reading at The Guardian
[ The Guardian | 2014-11-30 00:00:00 UTC ]
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Given that links appear to be more clickable when shared on Facebook, online publishers have scrambled to become savvy gamers of Facebook’s News Feed, seeking to divine the secret rules that push some stories higher than others. But all this genuflection at the altar of Facebook’s algorithms may... Continue reading at Wired
[ Wired | 2014-10-30 00:00:00 UTC ]
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AddThis on Thursday rolled out three recent hires to its publisher team, drawing from e-commerce software startup Spree Commerce, as well as tech news sites Mashable and Tech Cocktail. The Vienna-based company, which provides social widgets, web content analytics and other tools for online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-08-29 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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Robert Collins, deputy literary editor of the Sunday Times, is to leave his role this week, and... Continue reading at The Bookseller
[ The Bookseller | 2014-07-15 00:00:00 UTC ]
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The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are... Continue reading at Fast Company
[ Fast Company | 2014-06-24 00:00:00 UTC ]
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From the outside looking in, it may appear to non-newspaper folks that the industry is abandoning some of its principles—free speech, open conversation, introspection, cynicism—by shuttering a feature of online publishing that& ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-12 00:00:00 UTC ]
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Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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Like it or not, viral publisher Upworthy has had a huge influence on the world of online publishing. Spotting that growth, a huge range of copycat sites have emerged attempting to mimic its strategy to build audiences of their own.The post The rise of the Upworthy-clone economy appeared first on... Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
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When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at Digiday
[ Digiday | 2014-02-19 00:00:00 UTC ]
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The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating mu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-08 00:00:00 UTC ]
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Ev Williams talks about designing the newly-launched Medium 1.0, and his vision for the blogging platform's future in online publishing."What is Medium?"Read Full Story Continue reading at Fast Company
[ Fast Company | 2013-12-05 00:00:00 UTC ]
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