Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to sell outstream video on more... Continue reading at 'AdWeek'
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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With each passing year, the phrase "Black Friday" becomes more of a misnomer. What was once a day of post-Thanksgiving special offers has become a month of sales promotions from retailers across the web. It's happening again in 2023: Target and Best Buy are already... Continue reading at Engadget
[ Engadget | 2023-11-03 16:30:54 UTC ]
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The process of selling Simon & Schuster has been long and tumultuous, and was waylaid by an earlier antitrust suit. Continue reading at The New York Times
[ The New York Times | 2023-10-31 02:10:51 UTC ]
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The National Writers Union, the U.S. trade union for freelance and contract writers and authors, has identified six core principles and five key policy areas that will guide its organizing efforts around generative artificial intelligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-31 00:00:00 UTC ]
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U.S. prisons have banned tens of thousands of books and remain the largest purveyors of censorship. Continue reading at Book Riot
[ Book Riot | 2023-10-30 10:40:00 UTC ]
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“Welcome to the ‘Bad Ass Women Memoir Club,’” Pinkett Smith wrote in a cheeky note to the fellow first-time author. Continue reading at HuffPost
[ HuffPost | 2023-10-25 17:27:27 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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The author Salman Rushdie is in Frankfurt as the recipient to receive the Peace Prize of the German Book Trade from the Börsenverein. The post At Frankfurt: Salman Rushdie’s News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 15:58:21 UTC ]
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With debts of £1bn, this isn’t some ordinary financial asset. The desire to own the papers says more about power than profitSo much has changed in the generation since the Telegraph newspapers and the Spectator magazine were last put up for sale in 2004, including how much money they make. Yet... Continue reading at The Guardian
[ The Guardian | 2023-10-19 11:00:20 UTC ]
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“Tremor,” his first novel in over a decade, is set in Massachusetts and Lagos, and came from a desire to capture the last moments of a pre-Covid world. Continue reading at The New York Times
[ The New York Times | 2023-10-16 09:00:22 UTC ]
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African publishers at Nairobi International Book Fair look at market challenges: the desire to produce fiction and local-language literature. The post Nairobi International Book Fair: Publishers’ Viewpoints appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-15 23:12:14 UTC ]
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At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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United Kingdom regulators were effectively the last hurdle stopping Microsoft from purchasing Activision Blizzard, in the biggest merger the video game industry has ever seen. That hurdle was cleared this morning as the UK’s Competition and Markets Authority relented to adjusted terms.... Continue reading at PC World
[ PC World | 2023-10-13 14:10:14 UTC ]
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Capen Publishing Company has acquired the Favorite Recipes Press, Quail Ridge Press, Beckon Books, Blue Sneaker Press, Greenwich Publishing, and Historic Hospitality Books imprints from Southwestern Family of Companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
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Author Walter Isaacson joined the L.A. Times Book Club to discuss the stories and controversy behind his bestselling "Elon Musk" biography. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-02 18:53:46 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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The 24th edition of Kenya's Nairobi International Book Fair this year adds a 'Rights Café' for business meetings and networking. The post Nairobi International Book Fair Introduces Rights Trading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-25 21:32:51 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:40:00 UTC ]
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