Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to sell outstream video on more... Continue reading at 'AdWeek'
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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#tremor international
#minority stake
#ad-tech company
#exclusive rights
#news corp
#international publishing
More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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#select group
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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#post pivot
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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#daily news
#good morning
#daily roundup
#digital-related news
#cover price
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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#lose access
#pixar films
#direct relationships
#content makers
Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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#news app
#raising concerns
#user experience
#ad tech
US-based Ingram Content Group has acquired UK distributor Book Network International Limited from the Rowman & Littlefield Publishing Group. Continue reading at The Bookseller
[ The Bookseller | 2017-07-04 00:00:00 UTC ]
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Ingram Publisher Services has acquired NBNi, the U.K.-based arm of the U.S. distributor National Book Network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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#ad format
The Borough Press has acquired two novels with an "international focus": The Nine-Chambered Heart by Indian author Janice Pariat and Stephen Florida by Publishers Weekly fiction reviews editor Gabe Habash. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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#international focus
#borough press
News Corp., publisher of the Wall Street Journal and the Times of London, is holding "very advanced" discussions with Facebook about subscriptions to its content online, CEO Officer Robert Thomson said."I've been talking with Facebook's Mark Zuckerberg, exchanging thoughts, on how important it... Continue reading at Advertising Age
[ Advertising Age | 2017-06-22 00:00:00 UTC ]
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#advanced talks
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#mark zuckerberg
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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#digital publishers
#data science
#company published
#trend report
#media properties
Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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#video publishers
#video views
News Corp.'s U.K. publishing unit asked a judge to put an end to excessive disclosure requests made by lawyers representing phone-hacking victims as regulators prepare to rule on the controversial takeover of Sky Plc.News Group Newspapers Ltd. is being sued by dozens of people who say their... Continue reading at Advertising Age
[ Advertising Age | 2017-06-14 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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#automated system
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#intended audience
In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
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#ten things
Media group consents to judgment as part of settlement with Dr Ibrahim Abu Mohamed, after paper said he had not condemned Paris attacksAustralia’s grand mufti has won a defamation case over News Corp articles depicting him as an “unwise” monkey and asserting he had failed to condemn the 2015... Continue reading at The Guardian
[ The Guardian | 2017-05-05 00:00:00 UTC ]
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Regulatory issues, the state of reading, and distribution questions are to figure into discussions held during Nigeria's fair next week in Lagos. The post Promising a Platform for Interaction, Nigeria International Book Fair Opens Monday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-04 00:00:00 UTC ]
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#regulatory issues
We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday
[ Digiday | 2017-05-03 00:00:00 UTC ]
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#bonnier corporation
#major trends
#post podcast
#ad blocking
#fake news
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#media space
#sponsored content