To 'read' this fashion magazine, you'll need a smartphone app

Persona is one of the latest fashion magazines in Tokyo. It’s printed on heavy stock paper and is full of photos of models and clothing. The only thing missing is text.You “read” Persona with a smartphone camera.An app recognizes the images, queries a cloud database and then downloads related information such as pricing and availability of dresses. Other photos feature images of tomatoes and wine, triggering a related vegetable delivery service and wine retailer, as well as online coupons.NEC’s Gaziru image-recognition software is being used to link the cloud database to both the online edition of the quarterly magazine and its print version, which is to be distributed to 10,000 beauty salons across Japan next year. The app and the magazine launched earlier this month, with 18 companies participating.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-11-19 00:00:00 UTC ]
News tagged with: #fashion magazine #quarterly magazine #print version

Other Publishing stories related to: 'To 'read' this fashion magazine, you'll need a smartphone app'


Comic books come to VR through an app

You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget

[ Engadget | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic books #comic book #virtual reality


With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixer upper


Esquire Brings Back Satirical Magazine SPY to Make You Laugh, Not Cry, Over the Election

Does this election feel different to you? Newspapers are trying to get ahead of this intense cycle with early endorsements. Presidential campaigns are embracing #TBT photos. Not to mention the kinds of stories eagle-eyed political reporters keep uncovering, from CNN Politics team's Playboy... Continue reading at AdWeek

[ AdWeek | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stop living


Esquire Resurrects Spy Magazine

The '90s humor publication takes over Esquire.com to cover the presidential election. The post Esquire Resurrects Spy Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential election


BBC Radio 1's Cairney to speak at Reading Agency event

BBC Radio 1 presenter Gemma Cairney is going to be speaking in conversation with The Reading Agency at The British Library next month. Continue reading at The Bookseller

[ The Bookseller | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #british library


Prime Members Now Get Unlimited Reading On Any Device, Amazon Announces - Deal Alert

Amazon has just announced one more compelling reason to consider a Prime membership -- "Prime Reading". As a Prime member, you now have unlimited access to over a thousand books, current issue magazines, comics, Kindle Singles, and more. With access from any device – including your phone,... Continue reading at PC World

[ PC World | 2016-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle singles #prime members #unlimited reading #compelling reason #prime reading #prime member #thousand books #unlimited music #photo storage #prime memberships


Amazon's latest Prime perk is free books and magazines

While members of the Amazon Prime club get all kinds of benefits with their subscription, bookworms don't receive a great deal of special treatment. Sure, they can borrow one ebook for free each month and access new novels early, but the all-you-can... Continue reading at Engadget

[ Engadget | 2016-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free books #great deal


DK launches audio walking tours app

DK is launching an audio app this month providing free walking tours of "two of the most visited cities in the world" - London and New York. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this |


Serial Dilemma: Does ‘Belgravia’ Spell ‘Success’ in Book Apps?

As innovative as publishers may want to be, how do we evaluate market response to 'Julian Fellowes's Belgravia' with so few apps as apt comparisons? The post Serial Dilemma: Does ‘Belgravia’ Spell ‘Success’ in Book Apps? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book apps #julian fellowes


Mental Floss Shutters Print Magazine

After 15 years, the November/December issue will be its last. The post Mental Floss Shutters Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
More news stories like this |


Canadian Magazine Awards Dispute Leads to Schism

How many awards are too many awards? The post Canadian Magazine Awards Dispute Leads to Schism appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-30 00:00:00 UTC ]
More news stories like this |


Movie studio Legendary is branching out with a subscription app

Movie studio Legendary Entertainment, which owns digital publishers Nerdist and Geek & Sundry, wants to be less reliant on advertising (up to 75 percent of the company’s digital revenues still comes from advertising). In November, Legendary will launch a $5-per-month streaming app for new... Continue reading at Digiday

[ Digiday | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription app #digital revenues


Simon Sweetman: Baby, I was born to read Bruce Springsteen's memoir

OPINION: I start more books than I finish now – as is the way of the working parent, the overzealous music fan, a keen reader with eyes bigger than my, erm, mind… Continue reading at Stuff

[ Stuff | 2016-09-28 00:00:00 UTC ]
More news stories like this |


Should reading replace prison time?

Reading books 'strengthens the spirit of faith and the will to solve social problems,' says an Iranian judge. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading books


Kenya Publishers Association Cites Concern for Reading Culture

'The problem with the Kenyan society is that we read mostly for exams.' The country's publishers say they're troubled by children's lack of a reading habit. The post Kenya Publishers Association Cites Concern for Reading Culture appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading culture #reading habit


What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine partners


Google Play Books App Adds Discover Feature

The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discovery #video content


At The Week Live, Magazine Content Comes to Life

The news magazine launches a new event to boost its profile in cultural coverage. The post At The Week Live, Magazine Content Comes to Life appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine content


Google wants to help find your next book to read

It doesn't matter if you've got the biggest or best shop in the world if you can't connect people to the things that they want. It's an issue that Google is hoping to address in its electronic bookstore with the launch of Discover, a new way to show... Continue reading at Engadget

[ Engadget | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic bookstore


Print or Digital, It's Reading That Matters...

Print books are hanging on, but in a digital age where more books are being published than ever before, why is book reading in decline? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #digital age #book reading