Time Inc.’s Jen Wong: ‘We have a ways to go to get to the bleeding edge’

As a legacy publisher, Time Inc. still gets 76 percent of its revenue from its print brands. It falls to Time Inc.’s new president of digital Jen Wong to speed its transaction to digital. She talked to Digiday about the hard work of speeding up the pace of change, the value of being first with platforms like Facebook and the tension over its algorithm changes. "We are somewhat at the whim of the volatility of those changes," she said. The post Time Inc.’s Jen Wong: ‘We have a ways to go to get to the bleeding edge’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-23 00:00:00 UTC ]

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Playing catch-up, Conde Nast navigates a tricky digital evolution

The legacy publisher of Vogue and The New Yorker has had to figure out how to scale digitally without tramping on the individuality of its brands. The post Playing catch-up, Conde Nast navigates a tricky digital evolution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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‘They’re in denial’: Confessions of a digital chief at a legacy publisher

While most legacy media organizations have spent years integrating print and digital newsrooms and commercial teams, there are some who believe that there is a severe lack of understanding at the top in how to juggle the different requirements of a high-growth digital media business and a... Continue reading at Digiday

[ Digiday | 2016-12-14 00:00:00 UTC ]
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Challenge Board Confessions: Publishers get real about platform challenges

Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday

[ Digiday | 2016-09-21 00:00:00 UTC ]
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Time Inc. Unifies Sales Force, Eliminates Publishers

Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
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Time Inc.’s Jen Wong: ‘We have a ways to go to get to the bleeding edge’

As a legacy publisher, Time Inc. still gets 76 percent of its revenue from its print brands. It falls to Time Inc.’s new president of digital Jen Wong to speed its transaction to digital. She talked to Digiday about the hard work of speeding up the pace of change, the value of being first with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
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Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts

The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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Time Inc. Continues Pursuing Millennials with StyleHaul Partnership

Multiyear deal gives the publisher access to StyleHaul's network of influencers to the "coveted" demographic. The post Time Inc. Continues Pursuing Millennials with StyleHaul Partnership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-10 00:00:00 UTC ]
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Remembering Our Friend, Mark Dressler

Publishing industry expert Mark Dressler passed away on December 23, 2015. We remember his optimism, enthusiasm and hard work. The post Remembering Our Friend, Mark Dressler appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-29 00:00:00 UTC ]
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Time Inc. Partners with GumGum to Overlay Ads on Images

In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
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L’Autre Agence Fights to Change the Image of Literary Agents in France

In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Time Keeps Ticking: Norm Pearlstine Responds

Time Inc's Chief Content Officer takes exception to the idea that the flagship magazine is struggling. The post Time Keeps Ticking: Norm Pearlstine Responds appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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What’s in a name? Well, the right letters would help | Noo Saro-Wiwa

I’m used to my name being mangled and botched in every conceivable way, but seeing it wrong on my latest book was too muchIt’s the moment every writer lives for: a box arrives at your door containing copies of the new edition of your book. Beaming with satisfaction, I tear off the binding tape.... Continue reading at The Guardian

[ The Guardian | 2015-02-12 00:00:00 UTC ]
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Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
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Time to rethink the publishing internship?

Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday

[ Digiday | 2014-02-21 00:00:00 UTC ]
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The 21 Best Lines of 2013

Monday: Slate staffers pick their favorite books of 2013. Tuesday: The overlooked books of 2013. Wednesday: The best lines of 2013, and the best poetry of 2013. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10.   The past, hey no shit, it’s an open invitation to wine... Continue reading at Slate

[ Slate | 2013-12-04 00:00:00 UTC ]
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Who will win at the National Book Awards?

As tonight's announcement approaches, buzz is building over such nominees as Lawrence Wright's 'Going Clear' and Thomas Pynchon's 'Bleeding Edge.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-21 00:00:00 UTC ]
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Mental Floss Finds a Home on YouTube

A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash... Continue reading at AdWeek

[ AdWeek | 2013-03-18 00:00:00 UTC ]
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Historic Time for Journal Inc with New Press Launch

From Clay Foster, chairman and CEO of Journal Inc. and publisher of the Daily Journal: Today’s paper is the culmination of months of planning and hard work to go live on a new printing press. In challenging economic times this was not an e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
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Record entries for indie award

Written By: Graeme Neill Publication Date: Fri, 25/02/2011 - 08:35 The Bookseller has received a record number of entries to its Best Independent of the Year Award, sponsored by Gardners. More than 40 indies across the UK and Ireland submitted entries in a bid to win £5,000. The award... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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