TikTokers help drive Sarah J Maas ‘romantasy’ boom for Bloomsbury

Publisher tells investors profits will exceed expectations, attributing this to release of House of Flame and Shadow The publisher Bloomsbury has lifted its annual profit forecasts after the latest novel from the fantasy author Sarah J Maas topped bestseller lists across the world, aided by fans recommending her books on TikTok.The British publishing company told investors that its profits for the year would be ahead of December expectations, attributing much of this to the release of Maas’s latest book, House of Flame and Shadow. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-02-14 13:36:52 UTC ]
News tagged with: #maas romantasy #publisher bloomsbury #drive sarah #exceed expectations #fans recommending #december expectations #british publishing #bestseller lists #bloomsbury

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Legally bookish: Reese Witherspoon and the boom in celebrity book clubs

The star has deposed Oprah Winfrey as queen of the online literary discussion groups – and plenty more A-listers are getting in on the act. Our reporter dives under the coversEvery novel I’ve ever read as part of a book club has involved a sprint to the finish. My latest group is no different,... Continue reading at The Guardian

[ The Guardian | 2022-12-12 06:00:54 UTC ]
More news stories like this | News stories tagged with: #reese witherspoon #queen consort #latest group #celeste ng #fellow members #book club


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #free app #marketing company #lachlan murdoch #drive subscriptions #news corporation #federal court #article published #murdoch family #unindicted co-conspirator #capitol attack #guardian australia #news corp


How to Join a TikTok Book Club

Learn how to join a TikTok book club and discover a few of the different kinds you'll find in the #BookTok community. Continue reading at Book Riot

[ Book Riot | 2022-11-22 11:35:00 UTC ]
More news stories like this | News stories tagged with: #ll find #book club


Oh good, TikTok is breaking into bookselling.

We all know books have the power to move us to tears, and that those tears have the power to move books. Last year, with the sudden rise on popularity of certain titles, the publishing industry realized that BookTok might have the ability to shape the market. One reader cries on camera about... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-18 18:44:22 UTC ]
More news stories like this | News stories tagged with: #move books #sudden rise #madeline miller #publishing industry


TikTok to sell books directly to users via marketplace

To further capitalise on the popularity of BookTok the social media giant will let users purchase titles through partnerships with publishers and retailersTikTok has proved to be a hugely successful way to promote books in recent years, with publishers attributing the popularity of books such as... Continue reading at The Guardian

[ The Guardian | 2022-11-17 16:49:24 UTC ]
More news stories like this | News stories tagged with: #online marketplace ##booktok #promote books #sell books #hugely successful #colleen hoover #large part #wh smith #hay festival #publisher penguin #bloomsbury #harpercollins


The Top 25 TikTok Book Recommendations: 2022

Load up your TBR with these top 25 tiktok book recommendations, including everything from historical fiction to thriller, YA and more. Continue reading at Book Riot

[ Book Riot | 2022-10-28 10:36:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


UK Execs: When Business is Booming and So Are the Costs

As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
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TikTok and Frankfurter Buchmesse Open a New Collaboration

Frankfurt's Agora is the setting for a TikTok stage this year, emphasis on #BookTok and its community of book fans and readers. The post TikTok and Frankfurter Buchmesse Open a New Collaboration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-13 20:22:25 UTC ]
More news stories like this | News stories tagged with: #post tiktok ##booktok #book fans #frankfurter buchmesse


Smut Books Are Taking Over TikTok And It's As Sexy As It Sounds

Erotic romance novels are getting a much-needed refresh, and experts say it's for the benefit of women’s sexual wellness. Continue reading at The Huffington Post

[ The Huffington Post | 2022-10-01 09:45:15 UTC ]
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‘Everyone’s got a book in them’: boom in memoir industry as ordinary people record their stories

Companies providing ghostwritten autobiographies for people wanting to share histories have seen surge in trade since CovidBrian Lewis grew up on a tough council estate after arriving in Britain as part of the Windrush generation. At the age of eight he developed an interest in chess and joined... Continue reading at The Guardian

[ The Guardian | 2022-09-24 14:00:06 UTC ]
More news stories like this | News stories tagged with: #life stories #people wanting #windrush generation #team made #sharp rise #memoir


TikTok Beefs Up #BookTok With Penguin Random House

TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click "Add Link" and select "Book" prior to posting their video, at which point any Penguin... Continue reading at AdWeek

[ AdWeek | 2022-09-20 19:30:00 UTC ]
More news stories like this | News stories tagged with: #tiktok users ##booktok #penguin random house


Meet Alex Aster, The TikToker Changing The Publishing Industry For The Better

The Colombian-American author's new book "Lightlark" was rejected numerous times — until she went directly to her readers for support. Continue reading at HuffPost

[ HuffPost | 2022-09-15 09:45:12 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Wattpad gave authors a boost. TikTok launches them to new heights.

On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post

[ The Washington Post | 2022-09-03 13:00:59 UTC ]
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Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | News stories tagged with: #live events #emotional novels #older titles #briefly gorgeous #casey mcquiston #beach read #emily henry #bestseller charts


Why are people on TikTok obsessed with Little Miss quizzes? And are they harvesting my data?

The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian

[ The Guardian | 2022-08-03 06:11:48 UTC ]
More news stories like this | News stories tagged with: #tiktok users #book characters #mr men #children’s book


In the United Kingdom, TikTok Announces Its Own Book Club

The social-media success of #BookTok has prompted TikTok in England to open a 'TikTok Book Club' featuring a different title monthly. The post In the United Kingdom, TikTok Announces Its Own Book Club appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-21 00:24:33 UTC ]
More news stories like this | News stories tagged with: #united kingdom ##booktok #book club


June Religion Bestsellers: Sarah Young Tops; ‘The Stranger' Returns

Sarah Young’s ‘Jesus Calling,’ which just surpassed 40 million copies sold since its publication 18 years ago, takes #1 on the Religion Nonfiction Bestsellers list after having a banner month; Mitch Albom returns to #1 in Religion Fiction with ‘The Stranger in the Lifeboat.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Is the Book Sales Boom Finally Over?

After two straight years of solid growth, print book sales fell 6.6% in the first half of 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print book


How TikTok Became a Best Seller Machine

#BookTok, where enthusiastic readers share reading recommendations, has gone from being a novelty to becoming an anchor in the publishing industry and a dominant driver of fiction sales. Continue reading at The New York Times

[ The New York Times | 2022-07-01 13:38:09 UTC ]
More news stories like this | News stories tagged with: ##booktok #fiction sales #publishing industry