TikTok meets Tolkien: how the Folio Society attracted gen Z readers

The publishing house is booming thanks to sci-fi and fantasy novels – and a love of artisanal editions Founded in 1947, the Folio Society was once a membership club known for publishing classic tomes and history books, with a customer base of predominantly “old white men”, according to its boss.Now, however, more than half the people who buy its books are aged between 25 and 44, and it is selling more sci-fi and fantasy titles, boosted by BookTok and growing gen Z interest in “artisanal” editions. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-09-08 10:00:45 UTC ]
News tagged with: #history books #fantasy novels #folio society #membership club #customer base #white men #fantasy titles #growing gen #artisanal editions #publishing house

Other Publishing stories related to: 'TikTok meets Tolkien: how the Folio Society attracted gen Z readers'


Bologna 2024: TikTok Pushes English-Language Book Sales in Europe

The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #continental europe #large part


When Indie Publishing Meets Corporate Bookselling

In 2022 my first novel, Save the Village, found its home with Regal House, a mighty little woman-owned traditional independent publisher that prints all its books in the US and has a nonprofit division that works with underserved students around Raleigh, where they’re headquartered. Regal House,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-04 09:53:54 UTC ]
More news stories like this | News stories tagged with: #independent publisher #indie publishing


UK’s Society of Authors: More Clarity in Spotify’s Terms

Changes in Spotify's terms of use for its Findaway Voices audiobook product trigger concerns from the Society of Authors in London. The post UK’s Society of Authors: More Clarity in Spotify’s Terms appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-22 15:16:42 UTC ]
More news stories like this | News stories tagged with: #post uk #audiobook


Erica Berry on the Polyamorous Intimacy of Reader, Author, and Audiobook Narrator

I always imagined, that, given the choice, I would read my own audiobook. I had heard memoirs often sounded best in the author’s throat—something about the familiar tang of the hardship unspooled. But had I written a memoir? A bookseller acquaintance asked me that a year before the publication... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-22 09:54:39 UTC ]
More news stories like this | News stories tagged with: #audiobook narrator #bookseller #audiobook


TikTokers help drive Sarah J Maas ‘romantasy’ boom for Bloomsbury

Publisher tells investors profits will exceed expectations, attributing this to release of House of Flame and Shadow The publisher Bloomsbury has lifted its annual profit forecasts after the latest novel from the fantasy author Sarah J Maas topped bestseller lists across the world, aided by fans... Continue reading at The Guardian

[ The Guardian | 2024-02-14 13:36:52 UTC ]
More news stories like this | News stories tagged with: #publisher bloomsbury #british publishing #bestseller lists #bloomsbury


Breaking Traditions: Gen Z and Millennial Women Transform Super Bowl

Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek

[ AdWeek | 2024-02-08 21:53:41 UTC ]
More news stories like this | News stories tagged with: #super bowl #nielsen


IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday

[ Digiday | 2024-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Winter Institute 2024: Cincinnati Caters to Readers

Bricks-and-mortar bookshops anchor neighborhoods, while a book bus and pop-ups take their shelves on the road. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:


Winter Institute 2024: Adult Authors to Meet

Fiction and nonfiction writers presenting their work at this year’s Winter Institute range from renowned keynotes and all-star bestsellers to love-at-first-read newcomers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
More news stories like this | News stories tagged with:


Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?

When TikTok influencer and self-described nonreader Marc Sebastian asked to be sent on the “ultimate world cruise,” Colleen Hoover's publisher answered the call—and picked up the tab. The publisher’s marketing stunt has proven divisive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #colleen hoover


Avid Reader Bets Big on Kaliane Bradley's 'The Ministry of Time'

An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:


Meet the 10 best new novelists for 2024

Our annual pick of the most exciting debut fiction has previously tipped Sally Rooney and Louise Kennedy, Tom Crewe and Douglas Stuart. Here the class of 2024 tell us their storiesEach year since 2014, the Observer New Review’s writers and editors have read scores of forthcoming debut novels... Continue reading at The Guardian

[ The Guardian | 2024-01-14 07:00:20 UTC ]
More news stories like this | News stories tagged with: #short stories #ll love #previous years #gail honeyman #completely fine #orwell prize #jane austen #novelists