The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to... Continue reading at 'AdWeek'
[ AdWeek | 2025-01-10 19:23:48 UTC ]
Facebook is trying to usurp YouTube as the go-to destination for distributing and watching videos online, and a lot of brands, publishers and other content creators are trying to figure out which videos to put where.The social network has demonstrated an ability to drive more video views and in... Continue reading at Advertising Age
[ Advertising Age | 2015-05-08 00:00:00 UTC ]
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A couple years ago, Forbes broke ground on what it calls its “most significant re-architecture” in its 90-plus years of existence. The goal, according to chief product officer Lewis D’Vorkin, was to “increase the interaction between content creators, audiences and marketers.” Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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For publishers and content creators, Tumblr exists at the heart of one of the Web’s great dilemmas. On the one hand, the micro-blogging social network can act as force-multiplier that expands the reach of content, in the same way that aggregator sites and Facebook and Twitter do. But that’s... Continue reading at Slate
[ Slate | 2012-05-24 00:00:00 UTC ]
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As if there weren’t enough distractions on the Web, captchas have long caused annoyance for both Internet consumers and content creators. Meredith Corp. found an alternative for weeding out bots and quantifying consumer interaction with Solve Media, a performance-based brand advertising business. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-23 00:00:00 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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Two documents affecting online copyright were published by the European Commission this week, both incorporating ideas and proposals made by the European Publishers Council that will help sure up innovation and investment in the online content sectors. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-26 00:00:00 UTC ]
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