TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants to stay weird (but apolitical) Short-video app TikTok just announced that it won’t accept political ads. The Chinese-owned app, popular with teenagers globally, is a place for goofy memes and lip-syncing; the app says it wants to stay “light-hearted and irreverent” and doesn’t think paid political ads fit with that vibe.  “People come to TikTok because it just feels different from so many other places, and we'll continue to work hard to support that,” Blake Chandlee, a former Facebook executive who is now TikTok’s VP of global business solutions, wrote in a blog post. He says the app “will not allow paid ads that promote or oppose a candidate, current leader, political party or group or issue at the federal, state or local level — including election-related ads, advocacy ads or issue ads.” Political ads are a tricky business, as Facebook (and Chandlee) found out when bad actors based in Russia tried to influence the 2016 U.S. presidential election. And TikTok, which is owned by China’s ByteDance, is “already under fire for advancing Chinese foreign policy by censoring topics like Hong Kong’s protests and pro-LGBT content,” TechCrunch writes. Basically, why court more controversy... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
News tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher

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IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
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Fairfax Media in talks to buy Business Spectator: Reuters

Fairfax Media is in exclusive talks to acquire the publisher of independent news and opinion website Business Spectator, Reuters says. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-04-10 00:00:00 UTC ]
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ProCures buys Selexyz bookshops

Dutch investment company ProCures has bought all 16 branches of upmarket book chain Selexyz.... Continue reading at The Bookseller

[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Bloomsbury US buys Fairchild Books

Bloomsbury's US subsidiary, Bloomsbury Publishing Inc, has completed the purchase of academic... Continue reading at The Bookseller

[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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HC buys two from Little Mix

HarperCollins is to bring out two autumn books from girl band Little Mix, winners of the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
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Publishers call on retailers for paperback promotions

Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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Is ‘Buy Local’ Enough?

Like the Austin Independent Business Alliance, begun by Steve Bercu, co-owner of BookPeople, which is celebrating its 10th anniversary this year, many early shop-local initiatives were started to keep Borders out. In Austin, Borders’s attempt to move across the street from Bercu’s store also led... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-03-23 00:00:00 UTC ]
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BA calls for nominations for IBW Book Award

The Booksellers Association is calling for publishers to nominate titles for the Independent... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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PA calls for abolition of 20% VAT on ebooks

The Publishers Association is calling for the government to abolish the 20% VAT rate on ebooks... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Efficiency call for Vaizey

Library campaigners have called on MP Ed Vaizey to ensure libraries are run more efficiently... Continue reading at The Bookseller

[ The Bookseller | 2012-03-12 00:00:00 UTC ]
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Luis J. Rodriguez wrestles his demons in 'It Calls You Back'

Luis J. Rodríguez ('Always Running') has a new memoir, 'It Calls You Back,' about his mistakes, and his father's.Luis J. Rodríguez has been called "a superhero in Chicano literature" for his steady output of poems, fiction and above all for "Always Running," his classic 1993 memoir about... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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Banned novel makes Indie Foreign Fiction Prize longlist

A novel banned by the Chinese government has made the longlist for the Independent Foreign... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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E-book readers are buying plenty – but not in bookstores

The new study by Book Industry Study Group says ebook consumers are buying more books – both print and electronic – but they’re buying mostly online and via in-app purchasing. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-01 00:00:00 UTC ]
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'Ban' for Mayle book in Malaysia

Malaysian officials order book shops to stop selling a sex education book by British author Peter Mayle. Continue reading at BBC News

[ BBC News | 2012-02-21 00:00:00 UTC ]
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Four Communications buys majority stake in Colman Getty

Communications agency Four Communications Group has bought a 60% stake in consultancy Colman... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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So, Who’s Buying Cookbooks?

According to Bowker, it’s largely folks between the ages of 30 and 44, and with a household income of between $50,000 and $75,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
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