This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast, Forbes, Time Inc., and The Atlantic--and found that test subjects were 16 percent more likely... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Other Publishing stories related to: 'This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds'


Publishers and Apple hit back at DOJ

Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple fighting #agency pricing #hit back


Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company

[ Fast Company | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #blogging platform


Rupert Murdoch's News Corp Launches Anti-Corruption Review

Rupert Murdoch's News Corporation has launched a review of anti-corruption controls in several of its publishing arms, including News International in London. Murdoch told News Corp staff in a memo on Wednesday that the company recently launched ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #news corporation #publishing arms


Quercus to publish 'business god' Boulle

Quercus is set to publish a new book from reality TV star Francis Boulle. The 23-year-old... Continue reading at The Bookseller

[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Open Road to publish Chicken Soup ebooks

US digital publisher Open Road is publishing the bestselling Chicken Soup for the Soul series as... Continue reading at The Bookseller

[ The Bookseller | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road


News Corp Registers $1.6 Billion Fourth-Quarter Loss

Rupert Murdoch's News Corp has swung to a loss partly due to the weakness of its publishing business, which includes newspapers like the Times and the Sun. The fourth quarter net loss was $1.6bn (£1bn) compared with a net income of $6 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #net income


Scholastic partners with RSPCA for publishing programme

Scholastic has partnered with animal welfare charity the RSPCA for a two-year publishing deal,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic partners #publishing programme


News Corp restructures digital magazine

News Corp's digital tablet magazine The Daily is letting go of 50 employees, around 29 per cent of its total, as it streamlines production to focus on its most popular features. Continue reading at Stuff

[ Stuff | 2012-08-01 00:00:00 UTC ]
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Ilex Press Enters U.S. Publishing Market

After packaging for a number of American publishers, among them Focal Press, St. Martin’s, Abrams, and Chronicle, U.K.-based Ilex Press is entering the U.S. with its own line of books that is being distributed by Ingram Publisher Services. Founded in 2000 by U.K. publishing veteran Alastair... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing market #american publishers


Travel publishing 'at crossroads'

Websites and apps by non-traditional publishers are most useful for travellers, according to an... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel publishing


Headline to publish erotic ebook series

Headline has acquired contemporary erotic novel, Because You Are Mine by Beth Kery, and will... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Headline to publish Texts From Dog

Headline has acquired a new humour title, Texts from Dog, billed as "the first ever Tumblr... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #humour title


News Corp launches Amplify educational unit, with help from AT&T (video)

In light of recent scandals, it's hard not to see this as a bit of image rehabilitation, but we'll do our best to take it at face value. News Corp is bringing its 18-month-old educational division to the fore by rebranding it Amplify and teaming up with AT&T to put tablets in the hands of... Continue reading at Engadget

[ Engadget | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent scandals #educational division #developing products #high school #trial run #internal investigation


Penguin buys into self-publishing

The parent company of Penguin Books, Pearson, has bought one of the biggest self-publishing companies, Author Solutions Inc (ASI). Continue reading at BBC News

[ BBC News | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin buys #penguin books #author solutions


Senator Schumer sides with Apple and publishers in ebook price fixing case

A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews

[ Betanews | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #justice department #ebook lawsuit #opinion piece #ebooks market


Self-publishing Goes Big Time

If it wasn’t clear before that self-publishing is transforming the book industry, Pearson’s $116 million acquisition of self-publishing vendor Author Solutions Inc. should wipe away any lingering uncertainty. The purchase of Author Solutions—which has 1,600 employees, has published 150,000... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big time #book industry #$100 million


Daily Mail Parent Launches Travel Retail Website

The publishing giant behind the Daily Mail is entering the travel arena with a bookings site. MailTravel.co.uk is described as offering a “robust new sales distribution channel to existing and new suppliers”. A& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing giant #daily mail


Some good news for the book business

BookStats, an annual survey that tracks the American publishing industry, finds that, contrary to doomsday predictions, bookstores and paper-and-ink books are still in demand. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #annual survey


Media Decoder Blog: Penguin Acquires Self-Publishing Company

The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times

[ The New York Times | 2012-07-19 00:00:00 UTC ]
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Hearst's Reveal magazine launches first website

Reveal, the celebrity weekly magazine published by Hearst, has launched its first website, which has attracted advertising from Gap. Continue reading at Media Week

[ Media Week | 2012-07-19 00:00:00 UTC ]
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