There Are More Scented Ads in Magazines this Year

Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177 consumer magazines, found 296 total scented ads. That amounted to 629 total ad pages for fragrance brands. Dior Parfums placed the most ads with scented pages, followed by Chanel, Ralph Lauren, Calvin Klein and Chloe, according to MediaRadar.Among magazines, Hearst's Cosmopolitan ran the most ad pages with scents or samples at 48, followed by fellow Hearst title Elle and Time Inc.'s InStyle, each with 42 pages. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-13 00:00:00 UTC ]
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Bookshop numbers halved in seven years, says research

Bookshops in the UK have halved in seven years, while consumers spent £261 million on e-... Continue reading at The Bookseller

[ The Bookseller | 2012-12-27 00:00:00 UTC ]
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2012: the year of self-publishing

The most recent sign that self-publishing is on the rise? New York Times book critic Michiko Kakutani chose a self-released book as one of her favorite titles of the year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-21 00:00:00 UTC ]
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You Have Two, Maybe Three Years...

At a small, invitation-only meeting convened late last month in the Netherlands by the International Federation of Library Associations (IFLA), I joined some 25 key thinkers, primarily from Europe and the U.S., for an exhausting, engrossing three days of debate. But after many hours of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-14 00:00:00 UTC ]
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Bonnier to Make Magazine Content Available Via Smart TV Apps

Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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Is the USPS Getting Into the Magazine Newsstand Business?

All signs point to the USPS wanting-in on the newsstand business, but it’s up to publishers now. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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Magazine Closures Down 50 Percent

Magazine closures were down nearly 50 percent from last year, while launches declined 5 percent, according to a recent report released by online periodicals database Mediafinder.com. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
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Magazines ramp up publishing in 2012

Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York

[ Crains New York | 2012-12-10 00:00:00 UTC ]
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E L James as 'Publishing Person of the Year' draws outcry from literary world

Publishers Weekly faces controversy after naming 'Fifty Shades of Grey' author E L James 'Publishing Person of the Year' for 2012. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-04 00:00:00 UTC ]
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Over 1,000 library jobs will go next year, says CILIP

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[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Can Bricks-and Mortar Bookstores Beat Last Year?

Even though Thanksgiving came early this year, big box retailers, national chains, and online sellers began the Christmas season even earlier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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Polpo is Waterstones Book of the Year

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[ The Bookseller | 2012-11-30 00:00:00 UTC ]
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Magazines Double Down On Tablet Commitment

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[ Folio Magazine | 2012-11-29 00:00:00 UTC ]
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Nosy Crow to publish book of John Lewis Snowman ad

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[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Celebrations planned for Plath anniversary year

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[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Audit Bureau of Circulations changes name after 98 years to AAM in the US

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[ Media Week | 2012-11-15 00:00:00 UTC ]
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Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
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Gannett Unit To Produce Ads For The World Co.

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[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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