The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot that is challenging in the world right now, but choosing with whom you... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-24 18:42:54 UTC ]

Other news stories related to: "The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers"

English PEN reports 'challenging year'

English PEN has reported a deficit of close to £90,00 in its annual report for the year ending 31st March 2016, describing it as "a challenging year". Continue reading at The Bookseller

[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Portwood on OUP’s ‘challenging’ year

Volatility in international markets and a shift in library purchasing patterns were two components in making 2015 a “very challenging” year for Oxford University Press, c.e.o. Nigel Portwood has said. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Did the Mail and Sun help swing the UK towards Brexit?

Years of campaigning by UK newspapers have paid off – but debate rages over whether they reflect or influence public viewsEU referendum – liveDavid Cameron resignsWas it the Sun wot won it? In a text less than an hour after the victory for leave was declared, editor Tony Gallagher told the... Continue reading at The Guardian

[ The Guardian | 2016-06-24 00:00:00 UTC ]
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Pearson’s Big Paydays Defy the Odds Against Print Media

It has been tough sledding for print media. More than 150 newspapers have closed or converted to digital-only offerings in the last two years. Recently the magazine giants Condé Nast and Time Inc. have both cut employees and closed magazin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Fewer print magazines, digital-only titles launched in first half of 2015

In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-06-30 00:00:00 UTC ]
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Chapman: S&S UK's 'challenging' year

S&S UK has seen a "challenging year" which has not been helped by a number of staffing changes, its c.e.o Ian Chapman has told The Bookseller.  The c.e.o and publisher of S&S UK and International was speaking following the release of S&S's global results by its parent company CBS on... Continue reading at The Bookseller

[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Number of magazine closures almost double in 2014

Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-12-16 00:00:00 UTC ]
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Magazine closures almost double in 2014

Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-12-16 00:00:00 UTC ]
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Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword

The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
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Print isn't dead after all; mags record upbeat quarter

The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-29 00:00:00 UTC ]
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Print isn't dead after all, magazine biz shows signs of revival

The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-03-29 00:00:00 UTC ]
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Is Login Data the New Gold?

In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-27 00:00:00 UTC ]
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PC World magazine ends print version -- will focus on digital

Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading at Betanews

[ Betanews | 2013-07-11 00:00:00 UTC ]
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Gloomy Outlook Persists for Newspaper Publishers Torstar and Quebecor

(Reuters) - Canadian newspaper publishers Torstar Corp and Quebecor Inc delivered more bad news to investors on Wednesday, saying that cost cuts were failing to keep pace with an accelerating decline in print media revenue. Torstar sha ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-08 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Publishers' school budgets under threat

Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 15:56 Almost three quarters of primary head teachers are expecting funding for books to be inadequate in 2011–12, as the Publishers Association has warned of a “challenging year” for book sales to schools. As schools begin to... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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