At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Eason is to launch its e-reader later this year, the Irish bookseller has revealed, as it... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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Led by big dollar gains at Amazon and Walt Disney Co., the Publishers Weekly Stock Index rose 16.7% in the first six months of 2012, almost triple the increase posted by the Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
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Blackwell is to operate a bookshop at the University of Northumbria, following the departure of... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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More than 400 years of printing under the Cambridge University Press name is to end, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Mail Newspapers group advertising director John Teal is to leave the newspaper publisher in the autumn after 25 years. Continue reading at Media Week
[ Media Week | 2012-06-19 00:00:00 UTC ]
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Engage: The Fall and Rise of Matt Hampson has won the British Sports Book Awards Sports Book of... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget
[ Engadget | 2012-06-14 00:00:00 UTC ]
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W H Smith has reported a like-for-like sales decrease of 3% across the group in the last quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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Faber has appointed Leah Thaxton to the role of children's publisher, moving from her post of... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Google has struck a deal to digitise French books, ending a six-year legal battle. Continue reading at BBC World
[ BBC World | 2012-06-11 00:00:00 UTC ]
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Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek
[ AdWeek | 2012-06-04 00:00:00 UTC ]
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Bloomsbury has ordered a 35,000-copy reprint of The Song of Achilles by Madeline Miller, which... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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Stork Press has acquired 21.37 by Mariusz Czubaj, winner of the High Calibre Award for the best... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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As temperatures soared across the UK, printed book sales slumped to their lowest level in nine... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Hearst Magazines UK is selling Coast and transferring its licence to publish Psychologies in the UK to Kelsey Publishing, the Kent-based publisher that acquired several IPC magazines in 2010. Continue reading at Media Week
[ Media Week | 2012-05-29 00:00:00 UTC ]
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Sales and profit at Quercus dropped 22% in 2011 but the company grew sales of its non-Stieg... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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Susan Hill, Belinda Bauer and Peter May are among the shortlistees for the Crime Writers... Continue reading at The Bookseller
[ The Bookseller | 2012-05-28 00:00:00 UTC ]
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The latest story from a Pulitzer Prize-winning writer will appear in 140-character chunks. The New Yorker is publishing Jennifer Egan's "Black Box" in installments on Twitter, the New York Observer reports. The tweets, which began yesterd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-25 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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#print advertising