At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
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Three titles have been picked from both Random House Children’s Books and Templar for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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The top three titles on Sweden’s fiction list in April were all in new positions, including Kristina Ohlsson’s Hostage. Ohlsson published her first book in the U.S. in February 2012 with Atria—Unwanted, a mystery cited for “superior prose, plotting, and characterization” in its starred review... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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Despite a bill partially designed to stop this effort, the United States Post Service will move forward with its 9-month modified consolidation plan. The first step will consolidate 48 locations this summer, with larger-scale consolidation to follow at the start of 2013. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-18 00:00:00 UTC ]
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A “high-profile defeat” for publishers is how Brandon Butler, director of public policy initiatives at the Association of Research Libraries, described the May 11 verdict in Cambridge University Press et. al. v. Mark Becker et. al., a closely watched copyright case involving the use of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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The chance discovery of diaries depicting the horrors of war through the eyes of a boy soldier inspired the book that has won this year's highest honour for children's literature. Continue reading at Stuff
[ Stuff | 2012-05-16 00:00:00 UTC ]
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Two New York meetings—the annual Book Industry Study Group (BISG) Making Information Pay... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Just as president Obama comes out in favor of gay marriage, a new book takes a close look at American same sex couples, from Walt Whitman to Greta Garbo to Jasper Johns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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'Unintended Consequences' by former Bain Capital managing director Edward Conard argues that economic inequality is a good thing rather than a problem. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-09 00:00:00 UTC ]
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Next month, the Slate Audio Book Club will discuss Alison Bechdel's Are You My Mother? Continue reading at Slate
[ Slate | 2012-05-04 00:00:00 UTC ]
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Surrey County Council's decision to remove paid staff from 10 of its libraries has been... Continue reading at The Bookseller
[ The Bookseller | 2012-05-03 00:00:00 UTC ]
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HarperCollins has bought world rights in The Real Lady Detective Agency, an account of a true-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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Faber is releasing a series of six short ebooks, called Faber Forty-Fives, which each draw... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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LONDON (Dow Jones)--Pearson PLC (PSON.LN), the publisher of the Financial Times newspaper and Penguin books, Friday produced a healthy rise in first-quarter revenue, but warned profit will be down in the first half of 2012 due to seasonal effects an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-27 00:00:00 UTC ]
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Two weeks after BEA ended last year and all the booksellers left town, something magical happened in New York: 10 more blocks of the High Line, our beloved “park in the sky,” finally opened to the public, doubling it in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Cornerstone has appointed Pan Macmillan marketing director Rebecca Ikin as divisional marketing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-25 00:00:00 UTC ]
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Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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World Book Night founder Jamie Byng spoke about the "need" for stories as the 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Bloomsbury executive director Richard Charkin clashed with Audible c.e.o. Donald Katz over the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Kobo will launch its self-publishing platform this quarter and plans on expanding to “a... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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