At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week. One of the most celebrated campaigns at Cannes was Droga5’s “The Truth Is Worth It” campaign for The New York Times, which earned the Grand Prix in both Film and Film Craft--the first time a single campaign has ever won both honors in the festival. The work was a testament to the power of deep collaboration between the agency and the brand it is creating for. The project wasn’t just about teamwork between creatives and marketers—it enlisted the help of the New York Times reporters themselves. "We spent a lot of time with our journalists really trying to understand the process that went into it,” New York Times Senior Vice President of Marketing Amy Weisenbach said. “It was this perfect marriage of: Do they have the assets, do they have photos on their iPhones, is there audio, what’s the material we have to work with? Is it timely, was it interesting, was there an impact from the reporting?” Collaboration is key especially when you are taking big risks, like when Skittles decided to produce a Broadway musical to run on advertising’s biggest day of the year, Super Bowl Sunday. That campaign, which scored Gold Lions at the festival, required the brand, agency DDB and production company Smuggler to hold hands and jump... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 17:00:00 UTC ]
News tagged with:
#wieden kennedy
#love letter
#sit alongside
#star wars
#harry potter
Swedish crime writer Camilla Läckberg has seen international success since releasing her 2003 debut, Ice Princess (published in 2010 by Pegasus), and to date her books have been translated into 33 languages. In France, her 2008 novel The Drowning was the top title. Earlier this year, Pegasus... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big hits
#international success
#top title
Retailers say sport could play a major part in the Christmas market, as publishers hasten to sign... Continue reading at The Bookseller
[ The Bookseller | 2012-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big boost
#sports books
#major part
#christmas market
#publishers hasten
The Department of Justice has filed a motion with Judge Denise Cote asking her to approve the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
More news stories like this |
The embattled St. Mark's Bookshop has a new defender. Lucky Ant, a year-old, hyper-local crowd-funding platform, is helping the 35-year-old East Village literary landmark raise the money it needs to move to a cheaper location. The online campaign, at Luckyant.com, launched Wednesday at midnight,... Continue reading at Crains New York
[ Crains New York | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#funds raised
#creative projects
Fiscal 2012 was a good year made great by The Hunger Games,” Scholastic chairman Dick Robinson told analysts in a conference call last Thursday to discuss results in the year ended May 31, in which sales rose 14%, to $2.15 billion, and net income jumped from $39.4 million to $102.4 million. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great year
#hunger games
#conference call
#book publishing
#distribution group
#trade division
#digital editions
If it wasn’t clear before that self-publishing is transforming the book industry, Pearson’s $116 million acquisition of self-publishing vendor Author Solutions Inc. should wipe away any lingering uncertainty. The purchase of Author Solutions—which has 1,600 employees, has published 150,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big time
#book industry
#$100 million
Glaswegian writer Denise Mina has won the Theakston Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#peculier crime
For two decades, Brain Quest’s curriculum-based question-and-answer game has entertained kids – lots of them. Workman, which launched the line in 1992, reports sales of close to 37 million copies of Brain Quest editions for children at the pre-K through seventh grade levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-19 00:00:00 UTC ]
More news stories like this |
Costa has launched a new award for a single, previously unpublished short story, with the winner... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
More news stories like this |
Andrew Hodder-Williams has been appointed to the role of publishing director at Lion Hudson.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lion hudson
Eason is to launch its e-reader later this year, the Irish bookseller has revealed, as it... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#launch e-reader
#irish bookseller
Blackwell is to operate a bookshop at the University of Northumbria, following the departure of... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#northumbria university
Led by big dollar gains at Amazon and Walt Disney Co., the Publishers Weekly Stock Index rose 16.7% in the first six months of 2012, almost triple the increase posted by the Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry stocks
#walt disney
More than 400 years of printing under the Cambridge University Press name is to end, with... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this |
The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this |
Mail Newspapers group advertising director John Teal is to leave the newspaper publisher in the autumn after 25 years. Continue reading at Media Week
[ Media Week | 2012-06-19 00:00:00 UTC ]
More news stories like this |
Engage: The Fall and Rise of Matt Hampson has won the British Sports Book Awards Sports Book of... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#matt hampson
Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget
[ Engadget | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ios apps
#sell subscriptions
#apple takes
W H Smith has reported a like-for-like sales decrease of 3% across the group in the last quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales decrease
Faber has appointed Leah Thaxton to the role of children's publisher, moving from her post of... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
More news stories like this |