Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes advertising mostly out of the picture," Ad Age's Garett Sloane writes in his summary of Monday's big announcements from the tech giant, "but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless." Sloane notes that "When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on 300 glossy magazines but not the ad experience." But Doug Olson, president of Meredith Magazines, tells Ad Age that "Every ad from the print edition will be in the digital edition. We think this is a great opportunity to bridge traditional magazine experience to the digital future." Sloane also gets thoughts from Troy Young, president of Hearst Magazines. Keep reading here.The Daily Beast's Matt Wilstein is launching his new podcast with a bang. See Wilstein's own summary of the proceedings in "Sarah Silverman Throws Hulu Under the Bus on 'The Last Laugh' Podcast Premiere." Silverman offers the inside dish on the cancellation of her Hulu show "I Love You, America"and as Wilstein tells it, the casual conversational podcast format seems to keep her talking when maybe she shouldn't. To wit: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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