The New Normal: How Industry Magazines Are Navigating the Pandemic

The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced to make important decisions quickly to adapt to the moment and remain valuable to their readers, especially those whose magazines serve professionals in explicitly defined industries, many of which are facing unprecedented disruptions of their own. “It certainly took a huge toll on our industry and our revenue streams, and we had to really make some decisions,” says Rich Luna, director of publishing at the meetings industry association MPI and editor-in-chief of its flagship publication, The Meeting Professional. “We decided to stop printing the magazine. Whether it’s temporary or not, we don’t know yet, but at least for the near future.” Although internal surveys suggest most readers prefer the print product, Luna says the shift to digital-only was partially driven by logistics; most members were getting the publication sent to their offices. But with lower production costs, The Meeting Professional was also able to distribute the digital edition not just to MPI members, but to anyone who has signed up for a webinar or an online course or attended an MPI conference in the past, doubling its distribution from 50,000 in print to 100,000 for the digital edition. "They might not be... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
News tagged with: #real estate #real deal #non-subscribers alike #state level #editorial side

Other Publishing stories related to: 'The New Normal: How Industry Magazines Are Navigating the Pandemic'


Joanna Coles on Magazines, Her New Book and the Digital Age

Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joanna coles #digital age #hearst magazine


Finally, A Weed Magazine For The Rest Of Us

While legacy magazines falter, two digital media veterans think their cannabis-focused publication Gossamer may be the future. Weed and print media may have more in common than rolling papers.Read Full Story Continue reading at Fast Company

[ Fast Company | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media


Fifty authors call on book industry to ditch plastic

Fifty of the UK’s authors and illustrators, including Sir Michael Morpurgo, Chris Riddell and Jacqueline Wilson, have pledged their support for a campaign encouraging the book industry to ditch the plastic. Continue reading at The Bookseller

[ The Bookseller | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ditch plastic #book industry #chris riddell #jacqueline wilson #campaign encouraging


Lovegrove launches magazine for Caribbean writing

Sharmaine Lovegrove has launched an online magazine dedicated to Caribbean literature. Continue reading at The Bookseller

[ The Bookseller | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sharmaine lovegrove


Jacqueline Wilson calls for books industry plastics ban

Dame Jacqueline Wilson joins author Lauren St John's campaign calling for the book industry to ditch plastic. Continue reading at BBC News

[ BBC News | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign calling #book industry #ditch plastic


Industry Notes: US Publishers Association Announces Book Expo Panels; UK’s Sunday Times Prize Opens for Entries

Three Big Five CEOs are scheduled for a session from BookExpo and the Association of American Publishers. And the UK's award for writers aged 18 to 35 opens for submission. The post Industry Notes: US Publishers Association Announces Book Expo Panels; UK’s Sunday Times Prize Opens for Entries... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entries appeared #american publishers


Teen Vogue is ditching print, but it’s still making ‘magazine’ covers for Snapchat

Though Teen Vogue announced the shuttering of its print edition in November 2017, it hasn’t stopped the Condé Nast-owned publication from ensuring the art of the magazine cover hasn’t been lost as it embraces a now fully digital identity. The post Teen Vogue is ditching print, but it’s still... Continue reading at Digiday

[ Digiday | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat appeared #teen vogue


Industry Notes: Nurturing Publishing Startups at ContentShift, and Honoring YA Translations at GLLI

The third iteration of Germany's publishing startup incubator ContentShift features mentoring and a €10,000 prize announced at Frankfurter Buchmesse. And the first outing for a new YA translation honor will flag the book to American librarians. The post Industry Notes: Nurturing Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse


Industry Notes: Bogotá’s Second Pro Program; Kindle UK’s Second Storyteller Award

In its second year at Bogotá, the professional program has a class of agents, editors, and translators arriving this week. And in the UK, Amazon will pay a second Kindle Storyteller winner £20,000.  The post Industry Notes: Bogotá’s Second Pro Program; Kindle UK’s Second Storyteller Award... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional program


An Open Letter to the London-centric Publishing Industry

The Northern Fiction Alliance proposes an eight-point plan to address the issue of regional diversity in publishing.  Continue reading at The Bookseller

[ The Bookseller | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #eight-point plan #regional diversity


Why 4 Famous Magazines Are Collaborating With Amazon to Transport Readers to the 1950s

In June, select subscriber covers of Cosmopolitan, Good Housekeeping, Redbook and Woman's Day will transport readers back to the 1950s. As part of a collaboration with Amazon, the four Hearst titles will have special, peel-off top covers with the logos and fonts the titles used in the 50s, as... Continue reading at AdWeek

[ AdWeek | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst titles #good housekeeping


PCWorld's April Digital Magazine: Samsung Galaxy S9 reviewed

Stay on top of the latest tech with PCWorld’s Digital Magazine. Available as single copies or as a monthly subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and how-to stories—in a curated Digital Magazine... Continue reading at PC World

[ PC World | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #battery life #quickly turned #video review


Glossies so white: the data that reveals the problem with British magazine covers

A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian

[ The Guardian | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular magazines #queen victoria #bestseller status #marie claire


Shelley: industry has 'real problem' on gender pay

No one in publishing can “feel smug” about the issue of gender pay, Hachette c.e.o. David Shelley has said, while urging publishers to also consider intersectionality and unconscious bias when discussing issues of diversity and inclusion. Continue reading at The Bookseller

[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david shelley #real problem #gender pay #urging publishers #unconscious bias


Industry Notes: Indonesia Named London’s 2019 Market Focus; McIntosh Is CEO of PRH US

Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
More news stories like this |


Industry Notes: Frankfurt Has Two Wild Cards This Year; PW Star Watch Welcomes Canada

This year, Frankfurter Buchmesse offers a Wild Card free stand to both a German and an international exhibitor. And the PW Star Watch program opens to young talent in publishing in Canada, as well as in the United States. The post Industry Notes: Frankfurt Has Two Wild Cards This Year; PW Star... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
More news stories like this |


Download the Spring 2018 Publishing Perspectives Magazine

Get a digital copy of the Spring 2018 Publishing Perspectives Magazine, out in print at the London Book Fair next week. This issue puts a focus on diversity in book publishing. The post Download the Spring 2018 Publishing Perspectives Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #digital copy #book publishing


Magazine Covers Sell Your Brand, Not Your Issues

As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issues appeared #cover design


Who wore it best? Take your pick of anti-Facebook magazine covers

It doesn't seem so long ago that a lot of publications would compete for readers by publishing hagiographical stories about the world-changing visionaires at social media companies, including Facebook.Particularly in the wake of the Cambridge Analytica scandal, we may still think that Facebook... Continue reading at Advertising Age

[ Advertising Age | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including facebook #long ago #bloomberg businessweek