The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced to make important decisions quickly to adapt to the moment and remain valuable to their readers, especially those whose magazines serve professionals in explicitly defined industries, many of which are facing unprecedented disruptions of their own. “It certainly took a huge toll on our industry and our revenue streams, and we had to really make some decisions,” says Rich Luna, director of publishing at the meetings industry association MPI and editor-in-chief of its flagship publication, The Meeting Professional. “We decided to stop printing the magazine. Whether it’s temporary or not, we don’t know yet, but at least for the near future.” Although internal surveys suggest most readers prefer the print product, Luna says the shift to digital-only was partially driven by logistics; most members were getting the publication sent to their offices. But with lower production costs, The Meeting Professional was also able to distribute the digital edition not just to MPI members, but to anyone who has signed up for a webinar or an online course or attended an MPI conference in the past, doubling its distribution from 50,000 in print to 100,000 for the digital edition. "They might not be... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-15 00:00:00 UTC ]
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If bloodletting in the magazine industry seems to come in waves, that might be because it does. Last week, Hearst Magazines axed some three dozen staffers, including Michele Promaulayko,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-15 00:00:00 UTC ]
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It was only four months ago that American Media, Inc. emphatically denied any "catch and kill" coordination with then-candidate Donald Trump and his personal lawyer, Michael Cohen, calling accusations to that affect "reckless, unsubstantiated, and false," and "an attack on the First... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-24 00:00:00 UTC ]
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Is New York magazine for sale? A spokeswoman for New York Media has confirmed that the Wasserstein family is considering "investment interest and strategic opportunities" and "evaluating the market" following reports that New York magazine and its digital offshoots are up for sale. Bruce... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Another magazine faces a freelancer crisis, how driverless cars could affect media consumption, and more... The post Time Inc. Sells Golf Magazine: Report | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-15 00:00:00 UTC ]
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Meredith's CEO discusses the MPA's latest campaign, Bauer Publishing wins in court, and other headlines from around the world of magazines. The post National Magazines Take On the Harvey Weinstein Scandal | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-18 00:00:00 UTC ]
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What does the departure of four top editors say about the future of magazines? The post The End of an Era for the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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Time Inc. spins SI Swimsuit into its own division, 1105 Media's new ABM platform receives a nod, and more... The post Trump Takes a Swing at Golf Magazine | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-03 00:00:00 UTC ]
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In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Time Inc. scores big wins for January issues, Snapchat dominates among Gen-Xers, and more... The post Consolidation in the Luxury Magazine Space | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-18 00:00:00 UTC ]
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1105 launches a new B2B brand, Quartz reaches profitability, and more news from around the industry... The post Industry Notes: Dallas Cowboys Magazine Says Farewell appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-21 00:00:00 UTC ]
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Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
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New launches once again outweigh shutdowns, but the gap is narrowing significantly. The post Tempered Growth in the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-16 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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60 titles launch, 23 close through the first half of 2015. The post Magazine Industry Growth Slows appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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Program focuses on multiplatform strategy, while the association tries to graduate 'magazines' to 'media.' The post MPA’s AMMC Looks to Redefine the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
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The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
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T he magazine industry has faced its fair share of hardships in recent years. The demise of Source Interlink has left newsstand inventory sparse and publishers reeling. The monetization of digital content remains enduringly elusive. And all... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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NEW YORK – ESPN The Magazine took home Folio:’s first-ever Magazine of the Year Award. The magazine was selected for it’s consistent coverage of stories and controversies that transcend the sports industry and relate to a much broader audience, as well as for its graphic covers and designs. “We... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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