According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened to remove the platform’s iOS client from the App Store. Two days after that, Musk said he met with Tim Cook. “We resolved the misunderstanding about Twitter potentially being removed from the App Store,” he posted. “Tim was clear that Apple never considered doing so.” On Saturday, Musk added Apple was the largest advertiser on Twitter.Amazon also had plans to advertise on Twitter again, with reports from Platformer saying the company has committed to spending approximately $100 million per year, “pending some security tweaks.” During the first week of the World Cup in Qatar, Twitter only made about 20 percent of the ad revenue it expected to, according to The Times.Twitter continues to try to win back its army of advertisers while wrestling with a different approach to free speech: Musk’s “general amnesty” to users that haven’t broken rules. The social network recently restored the account of Andrew Anglin, one of America’s most notorious neo-Nazis. He then tweeted a defense of Ye, the rapper formerly known as Kanye West. “Saying you love Hitler is not even a big deal,” Anglin said, referencing Ye’s recent InfoWars interview with Alex Jones. This reinstatement comes in the same... Continue reading at 'Engadget'
[ Engadget | 2022-12-05 12:15:07 UTC ]
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Stanford Law School Fellow Vivek Wadhwa, whose criticism of Twitter's all-make board sparked a weekend debate on the social network, took to Bloomberg TV with his arguments on Monday. "They are a small elite group I call 'The Mafia' who are stuck in the echo chamber," said Wadhwa, who is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-08 00:00:00 UTC ]
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The National Book Awards in recent years has been working to raise its profile and increase books' cultural impact. Now it's taking another step toward extending its reach. The National Book Foundation, which administers the prizes, will announce Monday that the 2013 awards ceremony and benefit... Continue reading at Crains New York
[ Crains New York | 2013-10-06 00:00:00 UTC ]
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"Apple also hereby appeals from any and all orders and rulings that were adverse to it." Continue reading at AllThingsD
[ AllThingsD | 2013-10-05 00:00:00 UTC ]
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Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Spotify did it for music. Netflix did it for movies. And now, Trip Adler and Scribd are doing it for books. The 29-year-old entrepreneur and his six-year-old San Francisco startup just unveiled an online subscription service that gives you unlimited access to a large library of digital books for... Continue reading at Wired
[ Wired | 2013-10-01 00:00:00 UTC ]
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Apple has applied to create a patent for a system allowing authors to sign ebooks. This week,... Continue reading at The Bookseller
[ The Bookseller | 2013-09-27 00:00:00 UTC ]
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Retirement means a lot of different things to a lot of different people. For Steven Soderbergh, it has meant, turning his attention away from directing theatrical releases at a breakneck pace, and working on any number of other projects instead. One such project involved writing a novella on... Continue reading at Fast Company
[ Fast Company | 2013-09-26 00:00:00 UTC ]
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For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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@Horse_ebooks is the Twitter account that, until today, spewed frequent bouts of eerily poetic nonsense to more than 213,000 followers: @Horse_ebooks was widely believed to be a Twitter bot whose tweets were sent out by a robot that scraped text from obscure parts of the Internet. That is, until... Continue reading at Fast Company
[ Fast Company | 2013-09-25 00:00:00 UTC ]
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Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Twitter is quite the medium. An endless source of looping GIFs, "viral" videos, and, sadly, bad advertising. Most of the latter category is quickly dismissed by the block and report spam features of Twitter, but the occasional spambot elevates its "craft" to a level of surreal bliss which begs... Continue reading at Engadget
[ Engadget | 2013-09-24 00:00:00 UTC ]
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Just over a week ago, Apple pulled the wraps off of not one but two new smartphone options for the iOS faithful. In this week's edition of our slate magazine, the iPhone 5s and iPhone 5c head through the Engadget review gauntlet to test Cupertino's latest against the competition. Eyes-On peeks... Continue reading at Engadget
[ Engadget | 2013-09-20 00:00:00 UTC ]
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It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Most efforts to explain design at Apple end up reducing a complex 37–year history to bromides about simplicity, quality, and perfection––as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple's design, a decoding of... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
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The federal judge presiding over the U.S. electronic books case against Apple has barred the company from striking deals that would ensure that it could undercut prices of other retailers in the ebook market.(macworld.com) Continue reading at PC World
[ PC World | 2013-09-06 00:00:00 UTC ]
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