According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened to remove the platform’s iOS client from the App Store. Two days after that, Musk said he met with Tim Cook. “We resolved the misunderstanding about Twitter potentially being removed from the App Store,” he posted. “Tim was clear that Apple never considered doing so.” On Saturday, Musk added Apple was the largest advertiser on Twitter.Amazon also had plans to advertise on Twitter again, with reports from Platformer saying the company has committed to spending approximately $100 million per year, “pending some security tweaks.” During the first week of the World Cup in Qatar, Twitter only made about 20 percent of the ad revenue it expected to, according to The Times.Twitter continues to try to win back its army of advertisers while wrestling with a different approach to free speech: Musk’s “general amnesty” to users that haven’t broken rules. The social network recently restored the account of Andrew Anglin, one of America’s most notorious neo-Nazis. He then tweeted a defense of Ye, the rapper formerly known as Kanye West. “Saying you love Hitler is not even a big deal,” Anglin said, referencing Ye’s recent InfoWars interview with Alex Jones. This reinstatement comes in the same... Continue reading at 'Engadget'
[ Engadget | 2022-12-05 12:15:07 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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This summer a judge ruled that Apple arranged a conspiracy with major publishers to raise ebook prices. Now Apple faces a class action lawsuit from plaintiff states and a consumer class. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-20 00:00:00 UTC ]
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The iMac, the iPod, the iPhone, the iPad. These wonder devices were not given to us from the mind of one man, but two. Now with Steve Jobs gone, Apple's most valuable asset is Jony Ive. Just how valuable? The company would have a hard time recovering if he left, says the man who wrote the book... Continue reading at Fast Company
[ Fast Company | 2013-11-20 00:00:00 UTC ]
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Andy Reynolds, former VP of marketing & publicity for a visual book publisher, is on a job hunt — so he showcased his expertise in the format he knew best. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-16 00:00:00 UTC ]
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By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday
[ Digiday | 2013-11-13 00:00:00 UTC ]
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Six years and 900 pages on, there ended up being two million reasons why this first-time author would have been glad to have stuck with the written word. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-11-12 00:00:00 UTC ]
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Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Most startups will never see anything close to the amount of money Twitter plans on raising during its IPO this week (a reported $1.6 billion) and in fact, three out of four tech businesses fail. Entrepreneurs in training looking to create a successful company, then, might want to know what... Continue reading at Fast Company
[ Fast Company | 2013-11-04 00:00:00 UTC ]
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British multi-platform publisher YUDU is favoring publishing in the robust iBooks platform over stand-alone apps, which entail greater expense and risk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
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As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
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Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget
[ Engadget | 2013-10-27 00:00:00 UTC ]
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Just 24 hours after Apple released Mavericks, its latest edition of Mac OS X, the company's operating system is skyrocketing in downloads, according to a new report by Chitika Insights. More On Apple Design Crazy, Fast Company's eBook Collecting The Oral History Of Apple Design All Of The Ways... Continue reading at Fast Company
[ Fast Company | 2013-10-24 00:00:00 UTC ]
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Apple has released “the lightest full size tablet” onto the market in time for... Continue reading at The Bookseller
[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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Hot Key Books is to publish a debut by 18-year-old Isobel Harrop, after publisher Emily Thomas... Continue reading at The Bookseller
[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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A federal judge has appointed a former U.S. prosecutor as the monitor who ensures that Apple Inc. complies with a ruling from the ebook antitrust case the company lost this year. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-17 00:00:00 UTC ]
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A federal judge taps former federal prosecutor Michael Bromwich to keep an eye on Apple's antitrust compliance. Continue reading at AllThingsD
[ AllThingsD | 2013-10-17 00:00:00 UTC ]
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When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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An excerpt from a forthcoming book on the birth of Twitter reveals surprising new details about the company's founders. Some not-so-pretty. Continue reading at AllThingsD
[ AllThingsD | 2013-10-09 00:00:00 UTC ]
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