The Ladybird phenomenon: the publishing craze that's still flying

The Books for Grown Ups series is worth nearly £30m – so it’s no wonder that retro books for ‘kids’ have spread to other publishers. Now, serious subjects are getting the toilet-book treatment, too In 1971, a book about the computer was published under the children’s imprint Ladybird as part of a series designed to show schoolchildren “How it Works”. In common with 645 other titles published between 1940 and 1980, it was a small hardback with 56 pages. It was one of the first Ladybirds to be sold in decimal currency, costing 24p, after decades of the books being pegged at 2/6.“If you are interested in computers, their function and operation, but are discouraged by their complexity, you should read this book,” said the introduction. “It deals as simply as possible with the principles and does not delve too deeply into electronics.” Though it was intended for “older students,” which means ages 7+ in Ladybird parlance, legend has it that it was so well regarded that 100 copies were ordered by the Ministry of Defence to be circulated among its staff in plain wrapping so they wouldn’t know they were reading a book intended for kids. Related: The best Ladybird illustrations ever! Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-02-21 00:00:00 UTC ]
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French government says publishers should collaborate over ebook negotiations

Written By: Barbara Casassus Publication Date: Tue, 15/03/2011 - 09:23 French culture minister Frédéric Mitterrand has urged French publishers to speak with one voice in forthcoming negotiations with Amazon over supplying their ebooks for the Kindle. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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Children's Books Publishing in Asia

In most parts of Asia, wizardry and fantastical plots have lost much of their magic after dominating the bestseller list for so long. The subsequent vampire and werewolf fever is, by comparison, not as rabidly welcomed in certain territories. As for that wimpy kid, well, his popularity suffers... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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Continuum crowned indie publisher of the year

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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IPG: Publisher and retailer relationships must change

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:02 The relationship between publishers and retailers needs to change if physical bookshops are not to face a "bleak" future, the c.e.o. of Blackwell has warned. Andrew Hutchings was speaking during the Retailers Question Time... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Association Publishing: Hot Button Topics for 2011

Association publishers face some unique challenges—namely their role as an ancillary operation within a broader organization. However, the operative word is “publisher” and associations share many of the same concerns as their peers on the consumer and b-to-b sides. Folio: spoke with several... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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McClure to set up publishing company

Written By: Caroline Horn Publication Date: Wed, 09/03/2011 - 08:43 Picture book author and illustrator Gillian McClure is setting up publishing company Plaister Press rather than conform to the "hugely cautious" picture book market. McClure hopes the company will eventually expand to include... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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Transworld to publish Shaun Ryder memoir

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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Harvill Secker to publish Nanjing Heroes

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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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Walter Zacharius, 87, Romance Publisher, Dies

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[ The New York Times | 2011-03-08 00:00:00 UTC ]
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Adobe Ships Tablet Publishing Suite

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[ PC World | 2011-03-07 00:00:00 UTC ]
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[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Fourth Estate to publish Someday

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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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PPA chief warns of looming 'penalty tax on magazine publishers'

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[ Media Week | 2011-02-23 00:00:00 UTC ]
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[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Michael O'Mara to publish book on sitcom pioneers

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[ The Bookseller | 2011-02-21 00:00:00 UTC ]
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Virago to publish newly discovered Daphne du Maurier stories

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[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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CUP publishing staff reject 2% pay increase

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[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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