The in-flight magazine with serious literary aspirations

United Airlines’ Rhapsody magazine features the likes of Joyce Carol Oates and Anthony Doerr. All you have to do to get a copy is pony up for a first-class ticketWould you like to read a new monthly luxury lifestyle and literary magazine, crammed with articles about theatre, art and fine dining, and original essays and stories by the likes of Joyce Carol Oates, Emily St John Mandel (whose novel Station Eleven was a finalist for the National Book Award in fiction last year), Pulitzer prize-winning Anthony Doerr and Rick Moody (author of The Ice Storm)? With an unpublished story by the late Elmore Leonard in its June edition? You would? Well, too bad! You can’t! Because all this is to be found only within the elite confines of Rhapsody, the in-flight magazine created exclusively for United Airlines’ premium-cabin (that’s first and business class, plebs) customers and visitors to its United Global First airport lounges and United Club locations. So, get back to your warm G&T and tinny earphones, you, and stop rubbernecking at those for whom extra leg room and champagne on tap wasn’t yet quite good enough. You’ll have to wait until you get home and console yourself with the old issues they put online.United Airlines is just the latest participant in the growing fashion for travel companies – including American Airlines, US rail service Amtrak and low-cost flight provider jetBlue – to ally themselves with literary writers. The authors provide them with copy and a certain... Continue reading at 'The Guardian'

[ The Guardian | 2015-05-04 00:00:00 UTC ]
News tagged with: #travel companies #literary writers #companies provide

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