The Guardian view on Amazon’s football coup: beware tech giants bearing gifts | Editorial

The US experience of watching sport online should ring alarm bells for those who prize the Premier League’s ability to bring people togetherIn the late 1960s, the American author and tech seer Richard Brautigan wrote lyrically of “a cybernetic meadow / where mammals and computers / live together in mutually / programming harmony / like pure water / touching clear sky”.Mr Brautigan called his utopian cyberpastoral poem All Watched Over By Machines of Loving Grace. This week, his meadows will turn into football pitches, as millions in Britain and elsewhere commune with laptops and smartphones to access the first full round of Premier League matches to be streamed online. For the relatively modest sum of £90m, Amazon has purchased the rights to stream 20 Premier League matches each year for three seasons, including Wednesday’s showcase fixtures of Manchester United versus Tottenham Hotspur and Liverpool versus Everton. The matches can be watched by anyone who signs up for a free 30-day trial of its Prime service, driving subscriptions at the busiest shopping period of the year. It is a landmark moment of sorts. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2019-12-02 18:49:42 UTC ]

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