The Go-To Book Bloggers

The blogosphere seemed vast in 2010 when young adult author Maureen Johnson gave the keynote at the first-ever Book Bloggers Conference, observing that, “with so many blogs, publishers don’t know what to make of all the noise.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]

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Publishers Play the Pandemic Waiting Game

As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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‘It can’t be optimized’: Agency buyers see comScore’s value diminishing

It’s a tale as old as digital media that publishers don’t agree with comScore traffic metrics. Most of the times, comScore traffic is lower than publishers’ own internal metrics -- call it the comScore haircut. Buyers are finding its value changing, if not decreasing. For many, comScore is no... Continue reading at Digiday

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WSJ Standing Back From Pack in Wary Approach to Facebook

As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch's News Corp.Unlike other news outlets, News Corp.'s Wall Street Journal hasn't struck a deal to create live videos for Facebook. And while some... Continue reading at Advertising Age

[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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LitBlog in Cologne is a Hit with German Book Bloggers

Five German publishing houses united to organize LitBlog, Germany’s first convention for book bloggers, YouTubers and tweeters alike. The post LitBlog in Cologne is a Hit with German Book Bloggers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-15 00:00:00 UTC ]
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#DiverseDecember creators expand 'hugely popular' social media campaign to run for all of 2016

The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian

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Mira Launches Book, Pop Culture Site

BookClubbish is a new site devoted to book-and-pop-culture-related content, from titles across all publishers, to be shared with with readers, booksellers, librarians, book bloggers and book clubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Mackenzie: Publishers don't take 'disproportionate profit'

Publishers are not taking a disproportionate amount of profit from book sales, Little, Brown’s c.e.o. Ursula Mackenzie has said, and it is important that they remain healthy. Speaking at a Society of Authors (SoA) panel on hybrid authors, Mackenzie defended publishers from criticism by audience... Continue reading at The Bookseller

[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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“Bridging” Books and Bloggers at Headline UK

At the Frankfurt Book Fair's Business Club, publishers gathered to discuss their latest marketing initiatives, among them was Headline UK's Bookbridgr system for liaising with book bloggers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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The Go-To Book Bloggers

The blogosphere seemed vast in 2010 when young adult author Maureen Johnson gave the keynote at the first-ever Book Bloggers Conference, observing that, “with so many blogs, publishers don’t know what to make of all the noise.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this


Online resource for bloggers from Headline

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[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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Why Publishers Don't Like Apps

By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They be ... Continue reading at Editor & Publisher

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