The FT’s head of video goes long and short: ‘either is where we’ll win’

The Financial Times is focussing on long-form documentary style video content, and short-form platform specific clips, according to Kayode Josiah, head of commercial development, video and audio. The FT has most recently hired a platform-specific video content creator, and since its Facebook video formats are getting more than five times the shares of its earlier Facebook video. The FT’s healthy subscription revenue mean it is less reliant on the prospect of Facebook video ads than other publishers. The post The FT’s head of video goes long and short: ‘either is where we’ll win’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-28 00:00:00 UTC ]

The FT’s head of video goes long and short: ‘either is where we’ll win’

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