WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at 'Media Week'
[ Media Week | 2019-09-04 12:54:23 UTC ]
News tagged with:
#tech company
#digital media
Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age
[ Advertising Age | 2023-08-25 13:30:25 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The novelist discusses his career and his recent essay about cadavers in crime fiction, and the actor Richard E. Grant talks about his memoir and his love of “Alice’s Adventures in Wonderland.” Continue reading at The New York Times
[ The New York Times | 2023-08-18 17:55:09 UTC ]
More news stories like this | News stories tagged with:
#recent essay
#crime fiction
#actor richard
#memoir
Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
More news stories like this | News stories tagged with:
#revenue fell
#advertising budgets
#digital media
Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing trend
#diverse range
#forthcoming titles
#graphic novel
Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di Audio Poetry [email protected] Tue, 08/08/2023 - 14:48 Photo by Nicolas Winkler / Flickr To celebrate the International Day of... Continue reading at World Literature Today
[ World Literature Today | 2023-08-08 19:48:59 UTC ]
More news stories like this | News stories tagged with:
#big cities
#cultural heritage
#anthology
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#pop culture
#late july
#broader effort
#wholly owned
#digital media
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek
[ AdWeek | 2023-07-24 11:37:29 UTC ]
More news stories like this | News stories tagged with:
#vice media
#rare glimpse
#digital media
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | News stories tagged with:
#small businesses
#advertisers target
#including audio
#online publishers
#digital media
“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#decade ago
Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by MCD/FSG on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
More news stories like this | News stories tagged with:
#sloane crosley
#literary hub
#sharp-eyed essayist
#adult life
#russell worked
#memoir
Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by Macmillan on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
More news stories like this | News stories tagged with:
#sloane crosley
#literary hub
#sharp-eyed essayist
#adult life
#russell worked
#macmillan
#memoir
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#user experience
#privately owned
Before you say it, I know: there are so, so many books about the Second World War. And when I set out to write my most recent novel, The Paris Deception, the thought crossed my mind—do we really need another book about Paris during the war? But historical fiction is a rich field, and there […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 08:55:14 UTC ]
More news stories like this | News stories tagged with:
#world war
#ordinary people
#historical fiction
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#nielsen
Harry Potter publisher says in challenging economic times books are seen as cheap form of entertainmentBloomsbury Publishing, the home of Harry Potter, has revealed a rise in annual sales as it said people were turning to books as a cheap form of entertainment as finances were squeezed.Sales of... Continue reading at The Guardian
[ The Guardian | 2023-05-31 13:38:54 UTC ]
More news stories like this | News stories tagged with:
#annual sales
#bestselling children
#latest work
#crescent city
#originally published
#nielsen bookscan
#children’s book
#harry potter
Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
More news stories like this | News stories tagged with:
#readers love
#writers love
#book people