The Essence of media: people, data and automation together

WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at 'Media Week'

[ Media Week | 2019-09-04 12:54:23 UTC ]
News tagged with: #tech company #digital media

Other Publishing stories related to: 'The Essence of media: people, data and automation together'


AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook


PubTech Connect: Meet Jay Lauf of Atlantic Media and Sam Olstein of GE, Pioneers Who Revitalize Legacy Brands

Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atlantic media #pubtech connect #jay lauf


O'Malley and Hung take on Fashion, Social Media in 'Snotgirl'

In this book collection by Scott Pilgrim creator Bryan Lee O'Malley, he teams with artist Leslie Hung to produce a behind the scenes look at the fashion world through the eyes of a social media fixated fashion blogger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion world #book collection


Fairfax Media announces half-year profit and plan to keep printing newspapers

Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily newspapers #financial year


Magazine Media’s Half-Full Glass

Magazines may have an opportunity to lure marketers back to print, but platform dominance on digital remains an issue. The post Magazine Media’s Half-Full Glass appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Staff Pick: '#Republic: Divided Democracy in the Age of Social Media' by Cass R. Sunstein

Reviews editor Annie Coreno recommends '#Republic: Divided Democracy in the Age of Social Media' by Cass R. Sunstein, an incisive look at the intersection of the Internet and democracy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Newsweek Lays Off Impoco and More | People on the Move — 02.14.17

A new digital editor joins Wired.com, while a style veteran joins a young magazine. The post Newsweek Lays Off Impoco and More | People on the Move — 02.14.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-15 00:00:00 UTC ]
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The Outline’s Josh Topolsky: There’s too much sameness in digital media

The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media.... Continue reading at Digiday

[ Digiday | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #josh topolsky #true test #distinctive voice


HBO's Whisper Ad Campaign Asks People to Confess 'Big Little Lies'

HBO wants the internet to give up its lies.To do so, it's working with Whisper on a piece of the marketing for the new show "Big Little Lies" in an effort to generate conversation around the program. Whisper, launched as an anonymous app, gained some popularity in 2014 when the internet started... Continue reading at Advertising Age

[ Advertising Age | 2017-02-13 00:00:00 UTC ]
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Social Media for Association Magazines: Q&A with Tony Lee

The Folio: Association Media Summit speaker and VP of Editorial at SHRM shares his take on the role of social in non-profit media. The post Social Media for Association Magazines: Q&A with Tony Lee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-10 00:00:00 UTC ]
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It Took 166 People to Record the Audiobook Edition of George Saunders's 'Lincoln in the Bardo'

Julianne Moore, Nick Offerman, and Jeff Tweedy were among the huge cast who helped record the audiobook. Plus other audiobook news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook edition #audiobook news #george saunders #julianne moore #nick offerman #jeff tweedy


Martina Cole | 'I was just this blonde from Essex, people didn’t know what to do with me'

Martina Cole, the bestselling and prolific author of crime fiction, is to be celebrated by publisher Headline in her 25th year as a published author. She deserves more respect for her achievements, says Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martina cole #people didn #prolific author #crime fiction #25th year #published author #tom tivnan


PubTech Connect: Meet Internet Visionary Jim Bankoff, CEO of Vox Media and Keynote Speaker

Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #vox media #keynote speaker #ll discuss #media company


Restructurings, Downsizings, and a Social-Media Steamroller

Two weeks of convulsive change at three of the most prestigious magazine publishers, while Facebook grows by nearly 60 percent. The post Restructurings, Downsizings, and a Social-Media Steamroller appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
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Spear Point Invests $1 Million into Salon Media Group

Four board members step down as TheStreet.com investor gains a 29 percent stake in the digital magazine. The post Spear Point Invests $1 Million into Salon Media Group appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine


Media Sales Rose 7.5% in 2016 at Amazon

Total media sales increased 7.5% in 2016 at Amazon, hitting $22.2 billion. Media now represents only 17.6% of total revenue at the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue


Canada’s Shelfie, Formerly BitLit Media, Is Shutting Down Its Service

Catching industry observers off-guard, Shelfie—the Canadian bundler of ebooks with customers' print editions—quietly announces its service is folding. The post Canada’s Shelfie, Formerly BitLit Media, Is Shutting Down Its Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post canada


'Data key to making most of TEF', ABW panel says

It will be up to publishers to make the case for how their teaching materials help institutions to meet the requirements of the Teaching Excellence Framework (TEF), and providing data evidence will be key, a panel discussion marking Academic Book Week heard. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teaching materials


DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data

The 2017 Digital Book World conference opened with calls for more data-driven decision-making, despite the inherently subjective nature of book publishing. The post DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data appeared #book publishing


Jenny Colgan review sparks social media storm

Novelist Jenny Colgan deactivated her Twitter account this weekend after her Guardian review of The Secret Lives of the Amir Sisters by Nadiya Hussain, ghostwritten by Ayisha Mailk, sparked angry reactions on social media. Continue reading at The Bookseller

[ The Bookseller | 2017-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account #guardian review #secret lives #nadiya hussain