The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world."The magazine, whose name nods to the year The Economist was founded, will include long-form features on topics such as design, style, food and travel. The cover story for the relaunch is "Death of the calorie," a piece exploring what the magazine describes as "the world's most useless measure."1843 has run a print edition since April 2016; before then the publication bore the name Intelligent Life. Along with the redesigned brand, logo and content, the publication will let readers access content in more ways, through film, podcasts, social channels and events. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-13 00:00:00 UTC ]