The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]

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B&T Launches Global Publishers Services

The new unit will be overseen by Chitra Bopardikar, who handled international sales and business development for PGW, and will provide publishers with international sales and marketing services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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Ilex joins the dots

Ilex Press, part of Octopus, will publish Superstars of YouTube: The 100% Unofficial Dot-to-Dot Book by Abi Daker in October 2016, featuring famous vloggers such as Zoella, Alfie Deyes and Dan and Phil. World rights are available. Zara Larcombe of Ilex said: “The popularity of YouTubers has... Continue reading at The Bookseller

[ The Bookseller | 2016-04-14 00:00:00 UTC ]
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Illustration to Thrillers, Fiction and Nonfiction: International Titles on Offer at London 2016

We asked a few publishers which international titles they are especially excited to present to the publishing world at the London Book Fair this spring. The post Illustration to Thrillers, Fiction and Nonfiction: International Titles on Offer at London 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday

[ Digiday | 2015-12-10 00:00:00 UTC ]
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ALA Midwinter 2016 Preview: We Need to Talk About Reference

We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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PW's Top 10 Library Stories of 2015

We take a look back at some of the library stories that captivated the publishing world in 2015, and a look ahead at what they portend for 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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An Upstate Press Finds a Potential Local Hit in France

Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Frankfurt Book Fair 2015: At Opening, Salman Defends Free Speech

Amid tight security, author Salman Rushdie told reporters that the publishing world must continue to defend free speech. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
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At Frankfurt, It’s Time for the Superheroes of Publishing to Rise

Ahead of the Frankfurt Book Fair, Ed Nawotka reflects on the up-and-coming stars, those in the spotlight and behind the scenes, of the publishing world. The post At Frankfurt, It’s Time for the Superheroes of Publishing to Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Last chance to book children’s conference tickets

The children’s publishing world has only 24 hours left to book tickets to this year’s Bookseller children’s conference, which is taking place next Tuesday (29th September). The day, themed around the idea of growing the children’s market by invention and reinvention, covers four key areas:... Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
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At Jewish Lights, Two Graphic Novels Exceed Expectations

Two graphic novels by Steve Sheinkin and former 'Village Voice' cartoonist Stan Mack each took the publishing world by surprise after becoming bestsellers for Jewish Lights recently. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Author seeks Refuge for Books donations

Author Lucy Beresford is launching an initiative to create a library at one of the London shelters for domestic violence charity Refuge.   Beresford said: “I'm launching an initiative called Refuge for Books, asking all my friends in the publishing world to send me a copy of a book for Refuge.... Continue reading at The Bookseller

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
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TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer

TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
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Columbus Dispatch Captures Audience Information, Ad Revenue

The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications.   Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
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Hawks, butterflies, coasts and footpaths: how nature writing turned to literary gold

Books about the natural world are now huge sellers, tapping into a new appreciation for the countryside and scepticism about material wealthBondage is so last year. Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary... Continue reading at The Guardian

[ The Guardian | 2015-03-22 00:00:00 UTC ]
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Making the Decision About Native Advertising

[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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The Top 10 Library Stories of 2014

PW takes a look back at some of the library stories that captivated the publishing world in 2014, and what they portend for 2015 Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-06 00:00:00 UTC ]
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Notables of 2014

Along with Brian Murray, PW's Publishing Person of the Year, we honor these notable people who changed the publishing world in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
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Land Rover commissions novelist William Boyd’s latest

In a rare move for the publishing world, Land Rover has sponsored "An Ice Cream War" novelist William Boyd's new short fiction and turned it in into a gorgeous interactive campaign. The post Land Rover commissions novelist William Boyd’s latest appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-13 00:00:00 UTC ]
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