The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are doing all they can to get readers back to their sites, the Globe figures that people are going to go on Facebook anyway, so it might as well try to get as much share of that time as possible. The post The Boston Globe uses Facebook groups to create direct connections with readers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-20 00:00:00 UTC ]
News tagged with: #readers back #readers appeared #facebook groups #boston globe #social giant

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Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet

After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday

[ Digiday | 2020-03-09 04:00:06 UTC ]
More news stories like this | News stories tagged with: #post life #brit + #digital media


Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #jennifer howard #associate publisher


Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek

[ AdWeek | 2019-08-08 18:05:58 UTC ]
More news stories like this | News stories tagged with: #provide details #publishing partners


Facebook in 2015: Pivot to video! Facebook today: Local news is dead!

Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company

[ Fast Company | 2019-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local news #media industry #simply don #big problem #good doctor


Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows

Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. The post Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #post publishers


London Book Fair 2018: Why the Problem with Facebook, Is Facebook

In the the wake of the Cambridge Analytica scandal, PW talks to University of Virginia Media Studies professor Siva Vaidhyanathan, author of the forthcoming 'Antisocial Media: How Facebook Disconnects Us and Undermines Democracy' (Oxford University Press) about Facebook’s sprawling influence in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies

Publishers are eyeing everything from sponsored and custom video series to licensing and even merchandising for their (self-funded) Facebook Watch shows. The post Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue sources


Trump's campaign said it was better at Facebook. Facebook agrees

Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on... Continue reading at Advertising Age

[ Advertising Age | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising tools #$44 million #$28 million #broad appeal #data scientist


New Year, New Zuck: What Facebook's CEO Really Wants to Say About the Year Ahead at Facebook

Mark Zuckerberg has issued his annual New Year challenge to himself, and it's a big one: Fixing Facebook.The hoodie-wearing CEO, who has previously taken on learning Mandarin, reading books and visiting new parts of the country, is setting a less concrete goal in focusing on fixing important... Continue reading at Advertising Age

[ Advertising Age | 2018-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #year ahead #reading books


Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch

Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #video series #good sign


Facebook always wins: Data shows publishers are buying far more Facebook traffic

Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook traffic #post facebook


‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming

Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #original programming #product test


Video publishers seek to extend Facebook content beyond Facebook

Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #streaming platforms #tv show #weather channel #video publishers #advertising revenue


'Don’t ask what’s wrong with the reader, what's wrong with the books?': writing for readers with dyslexia

From tinting their pages yellow to redesigning fonts, publisher Barrington Stoke is leading the way in dyslexia-friendly books. They and their authors – including Meg Rosoff and Anthony McGowan – explain the practicalitiesMainstream understanding of dyslexia has come a long way from the days... Continue reading at The Guardian

[ The Guardian | 2016-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barrington stoke #important factors


Facebook Is Testing Mid-Roll Video Ads in Facebook Live

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live


My Job in 5: Sarah Taylor, group marketing manager, Troubador Publishing Group

We interviewed Sarah Taylor, group marketing manager at Troubador Publishing Group about her role. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Hachette Book Group to acquire the Perseus Books Group

Two years after a planned deal fell through, Hachette Book Group is purchasing the Perseus Books Group, bringing together two of the country's largest publishers. The companies issued separate... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest publishers


Viral site LittleThings is big on Facebook, but not Facebook video yet

Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday

[ Digiday | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video #video content #website ahead #social platforms


How Facebook M Will Hook Us On Shopping At Facebook

A new personal assistant called Facebook M allows you to buy things by chatting with a Faceless assistant in Messenger.In March, Facebook quietly revealed a major play. Their Messenger platform, with 700 million users, would be updated to allow you to buy things right in the chat window. Looking... Continue reading at Fast Company

[ Fast Company | 2015-08-27 00:00:00 UTC ]
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Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook data