Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-03-23 04:01:00 UTC ]
News tagged with:
#digital media
Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with:
#digital strategies
#emerging media
#digital channels
#record levels
#digital media
Nearly two months after the case was dismissed, lawyers have amended and re-filed a potential class action suit accusing Amazon and the Big Five publishers of coordinating to eliminate competition in the e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book market
#e-book
#e-book price
A new study backed by the ABA found that the movement of dollars to Amazon and away from retailers displaced 136,000 shops, occupying 1.1 billion square feet of traditional commercial space in 2021. A further 1.7 million retail jobs were displaced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
More news stories like this |
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub
[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
More news stories like this | News stories tagged with:
#mass shootings
#real time
#digital media
As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#white colleagues
#digital media
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#big game
#digital media
Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with:
#business model
#learning curve
#small businesses
#digital media
Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday
[ Digiday | 2022-01-18 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#recurrent ventures
#digital media
Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age
[ Advertising Age | 2021-12-02 14:44:34 UTC ]
More news stories like this | News stories tagged with:
#audiobook
Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
More news stories like this | News stories tagged with:
#kindle
Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 10:37:03 UTC ]
More news stories like this | News stories tagged with:
#defy amazon
#futurebook conference
Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week
[ Media Week | 2021-11-03 11:07:53 UTC ]
More news stories like this | News stories tagged with:
#nielsen data
#nielsen
In a lengthy opposition brief filed this week, lawyers for a potential consumer class portrayed their case as the second act of the Apple e-books case and insisted there is more than enough evidence for the case to proceed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book
Journalist and writer Darren Boyle has won Capital Crime's Amazon Publishing New Voices Award for his thriller The Black Pool, which is set in contemporary Dublin and follows a journalist who ventures deep into the murky world of gang-organised tiger raids. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 15:51:36 UTC ]
More news stories like this | News stories tagged with:
#voices award
#murky world
#amazon publishing
Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 12:10:03 UTC ]
More news stories like this | News stories tagged with:
#sights set
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age
[ Advertising Age | 2021-03-01 11:07:04 UTC ]
More news stories like this | News stories tagged with:
#chrissy teigen
#staying safe
#industry news
#cmo strategy
#newsletters galore
#subscribers make
#corporate subscriptions
#find options
#—including access
#anthology
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media